Andrew Dick

Building an Online Marketplace for Healthcare Real Estate Buyers and Sellers

Building an Online Marketplace for Healthcare Real Estate Buyers and Sellers

Andrew Dick sits down the Yoni Kirschner, the founder of 1Konnection, an online marketplace for buyers and sellers of health care real estate assets.

Podcast Participants

Andrew Dick

Attorney, Hall Render
adick@hallrender.com 

Yoni Kirschner

Founder, 1Konnection
www.1konnection.com

Andrew Dick: Hello, and welcome to the Healthcare Real Estate Advisor podcast. I’m Andrew Dick, an attorney at Hall Render, the largest healthcare focused law firm in the country. Today we’re talking to Yoni Kirschner. He is the founder of 1Konnection, which is a senior housing marketplace, a bit of a unique marketplace for buyers and sellers, which we’re going to talk about a little bit later. We’re going to talk about his background, and how he decided to come up with this idea, and then launch a company. So Yoni, thanks for joining me.

Yoni Kirschner: It’s a pleasure to be here. Thanks for having me.

Andrew Dick: You bet. So let’s talk about your background. What did you do after high school? Did you go to college? What did your education look like? And then what did you do as your first job?

Yoni Kirschner: Oh, first job, that starts way before the end of high school. But no, I’ve been working ever since I was probably 12 years old is when I really had my first job. It was in waitering. Starting out in high school, I was really always trying to do something more outside of school, since I was never really too fond of school, and I never really excelled too well at that. Did okay, but got by, and always found a way to get by. Throughout high school, did waitering and then went to college at the University of Illinois at Champaign. While I was there, actually started my first business called Chicago Kosher Dinner, which was a kosher food delivery service at downtown Chicago. Kind of like Grubhub, before Grubhub since that was probably like 2011. Then as I was there, I was doing door-to-door sales, selling roofing and siding, getting up on 30-foot roofs, checking up hail, and wind damage, and all that fun stuff.

And then after I graduated from college, getting a degree in consumer economics and finance, I really didn’t know what I wanted to do probably as most people coming out of college. And I ended up getting connected to someone who worked at this company called Omnicare Pharmacy. I hadn’t heard of it. Apparently, my aunt even worked there, I had no idea. And I got a job offer from there doing sales. And the day I actually signed my contract with them was the day they got purchased by CVS Health. So immediately went into working for a Fortune 5 company, which was pretty interesting.

Andrew Dick: And so talk about that role. It sounds like you were pretty successful in your sales role and hit a number of milestones working for that company. Talk about that just for a little bit.

Yoni Kirschner: Yeah, definitely. So it was funny, one of my first weeks there was a national sales conference, and someone came up and introduced themselves to me. It was like a VP or exec at the company. And they’re like, “Hey, nice to meet you. What territory do you have?” And I told them, Chicago and the Chicagoland area, and they laughed, and they said, “Good luck with that.” And for me, I always find motivation in someone telling me I can’t do something or something’s impossible to do. And that, just right off the bat, I was like, “All right, here we go. Let’s get after it.” And in the first year I was there, I ended up being one of the top five sales rep in the country, selling pharmacy services, nursing home-owners, and operators across the country.

And then I got promoted to one of the youngest regional sales managers in the country, won one of 15 awards that were given out at the National Sales Conference for collaboration across the entire company. I was always someone that was really focused on, I’m not just here to do something for myself, but I’m here to help others win, because why would I pass up on the opportunity? It doesn’t always need to be for me, but if there’s an opportunity to help someone else, why not get after, and why not do that for someone that can actually be beneficial? So that was kind of my year and a half, two years at Omnicare CVS Health. It’s pretty exciting.

Andrew Dick: And so after that, you worked for another pharmacy company. Talk about that. What kind of work?

Yoni Kirschner: Yeah, so it was similar. I’m not someone that likes being limited in many ways since I’m someone that always strives to be the best version of myself. So, while I was at CVS Health, being at such a large company, there’s obviously a lot of red tape that goes into being with someone that’s so big. And I felt like I had kind of maxed out for where I was in my life kind of early on, 22, 23. My potential there, and I was stopping my personal growth and professional growth. So I went to a smaller pharmacy to be their head of sales. I doubled them in a year after they hadn’t really grown in four, selling over $8 million in new business in one year. And from there, I felt like I had kind of accomplished this next cycle of really proving out that I could sell at a higher dollar value, and these more complex sales, and really complete that flow of doing those types of sales for a company, and growing it.

Andrew Dick: Got it. And then you came up with an idea and-

Yoni Kirschner: I came up with an idea.

Andrew Dick: Talk about that, because even though you were selling to skilled nursing operators, your current company is a little bit outside of what you were doing.

Yoni Kirschner: Yeah, it definitely was. It was pretty funny. I kept going to larger conferences. As I got to that role within the smaller pharmacy where I was more high up, I obviously had more of a national reach on the capability to establish national relationships. So as I was going through that and going to larger conferences, I network with all the owners and operators of senior housing and healthcare real estate. Then he’d always ask me, “Hey, Yoni, do you know anyone selling a nursing home in New York?” Or whoever it was, right? X, Y, or Z doesn’t really make a difference. And I said, “Huh, why the hell are they asking me? I have nothing to do with this type of sales. Maybe there’s something here.” That kind of started the journey of 1Konnection.

Andrew Dick: And so, talk about 1Konnection, because it’s a very interesting platform. There are a number of different sales platforms for real estate in general. But this is a very focused online marketplace for buyers and sellers of senior housing. Talk about the vision and how it works.

Yoni Kirschner: Yeah. So before I even get into that, I think there’s a few key things I realized that really led to the foundation of 1Konnection. When you look at our industry as a whole, as I’m sure you’ve experienced and many other vendors in the industry, and even myself as a pharmacy sales rep, the only way I was successful at selling pharmacy services was because I was so persistent. The number of meetings that I had where people literally just met with me because they said You wouldn’t stop calling us, was astounding, and it was a lot. And these are multimillion dollar decisions. And when I was going through that process, I realized that why are these people meeting with me just because I’m persistent with a decision like this that actually affects the quality of people’s lives?

And the reason was, because these decision makers in our industry are so, I guess, overcome with 30 times a day. They get new vendors reaching out for something, whatever it is. And their main focus is improving the quality of lives of their residents and their patients. And they don’t have time to deal with vendors and make these educated purchasing decisions. So really, the whole concept of 1Konnection was to build this online marketplace for decision makers in our industry, to have them gain the capability and empower them with access and resources to make the best decisions for them with transparency that doesn’t exist. And right now, if you look at our industry, the same way I was successful in pharmacy sales, it’s all offline. It’s all word-of-mouth networking. But you look outside of healthcare and senior housing, and there’s so many other industries that have been more technology adapt, and more innovative, and actually utilizing that technology to improve the greater outcomes of the industries.

And I think senior housing and healthcare real estate, even though there’s so much technology and innovation between products and services, I think the industry as a whole is still lacking from innovation and technology. So when you look at 1Konnection, and what we set out to do, and what it was like to found it, the concept was if we can get everyone in one place, empower them with the tools and resources they need to be successful, that can actually create this greater ecosystem of success, improving the quality of care for residents, and also decreasing cost for the decision makers and actually creating this greater value for everyone in healthcare. So I know that long-winded answer to not actually, but…

Andrew Dick: No, that background was helpful. But talk about who is the target market for 1Konnection? Is it just senior housing? Does it go beyond that? Talk about the type of buyer and seller, and how it works. Go into a little bit more detail.

Yoni Kirschner: Yeah. So it goes beyond just senior housing, it’s healthcare, real estate. It’s really everything that encompasses that. The second thing I found to go back one step and I’ll come back with you, was that these deals have to be done confidential. You’re dealing with people’s lives and they can’t be listed on a real marketplace. So if we’re able to aggregate everyone by giving them access to what they wanted, which are these senior housing acquisition deals for buying and selling nursing homes, senior housing, answering that question, they came to me with, “Do you know anyone buying or selling?” We have the capability to build out this ecosystem of vendors that really supports their needs. So now instead of the vendors chasing after them like I was, they actually have the power to choose the vendors at the time they need them. And so the way we did that, the first step was let’s get everyone on the same page by giving them access to these deals.

So we created this acquisition marketplace for buyers and sellers, brokers of senior housing, healthcare, real estate, whether it’s assisted livings, we’re just getting into medical office building and starting to explore that since that really completes the whole thing. But behavioral health, everything from A to Z within healthcare, which at the end of the day, you would end up having the need for some sort of vendors for quality of services, for residents, or patients. So that’s kind of where we’re at today, is connecting these buyers, sellers, and brokers for these acquisition opportunities. And as we’ve been doing that, we’ve been seeing kind of this hypothesis, if you’d like to call it, or experiment of this ecosystem of vendors building itself naturally. We have owners and operators of senior housing, healthcare real estate saying, “Hey, 1Konnection, do you guys have vendors for X, Y, or Z?” And we have vendors coming and saying, “Hey, instead of pounding on doors endlessly and just networking to the people we need, you guys have access to everyone we need, and who they are, and what they need. Can you start making those introductions?”

So as we look at the greater vision of 1Konnection and where we’re going, it’s really to build out those next stages, and create this one-stop shop marketplace for decision makers in the industry, really giving them the resources they need to make the best decisions possible from acquisitions to operations.

Andrew Dick: Okay. So let’s take an example. We have an owner of an assisted living facility interested in selling. You’re right, it’s important to be discreet about the opportunity. What would they do? Would they create an account on 1Konnection, and describe their property, upload some photos? How does that work?

Yoni Kirschner: Yeah, so a lot of times the owners come to us with brokers representing them, which is great. We love working with brokers, since it just makes a little more… It makes the process a little more simple, because obviously, if you bring in the more educated parties, they know what to do and how to do it from the start, which obviously increases certainty of execution. So an assisted living owner might have a broker representing to them. They come to the platform, they give us high level overviews of the business, and we kind of operate like a matchmaker, like a Tinder or a dating app, if anyone knows those types of references. But it’s really, we keep these opportunities confidential, which is the core piece of this. It’s really more of a matchmaking platform, algorithm involved.

They give us a high level overview. We kind of put in certain fields as vague, and we match that up. Then if we have a buyer come in, the buyer comes in, enters their buying criteria. They give us company profile background, so we actually can start improving the quality of buyers. And then we match that to the potential buyers. We say, “Hey, buyers, we found you a new opportunity. Are you interested?” And we get them connected. And that’s kind of how we’ve been working to date. And as we look at the next stages, actually in the next few weeks, we’re launching an app and full platform from the feedback we got in the past year. And this is really a platform to empower the users. So how do we surround the technology and tools that actually helps them increase efficiency to get more deals done faster?

Andrew Dick: So let’s go back to our example, the assisted living facility owner operator, they have a broker. How does 1Konnection get paid? How does the broker get paid in the deal? Because I think that those are the questions that come up.

Yoni Kirschner: Yeah. So as of today, we take a 1% platform fee. Up to 1% on the buy side, so we don’t take anything from the brokers. It’s really based on a sliding scale. Since we’re not a broker, we’re just a marketplace like any other, so there’s success fees involved. And as we look at building out this next stage of value for users. And as you look at what the opportunity is here, if we could help, whether it’s a vendor or a broker get more deals done, because they have more capacity, they now have more resources, they don’t have to be spread so thin and how they’re spending their time, because they have technology empowering them, then we’re also increasing the value for them. They’re getting more money in their pockets. So we’ll look at with this next stage of evolution, what’s the right way to monetize to keep everyone utilizing the platform. And also help continue driving deal velocity for the industry.

Andrew Dick: Interesting. So talk about… I mean, be even more granular. Is this marketplace for all types of buyers and sellers? Or are you focused on smaller owner operators, or institutional owner operators? I mean talk about who is this focused on. Or is it cover the gamut?

Yoni Kirschner: Yeah, so it’s been interesting. It’s been a pretty long journey to get here. And you kind of see in startups who the early adopters are, and it’s really the people that are smaller to mid-size people, that are more willing to take chance, take risks. And then at the end of the day, after you prove it out with those people, then the larger institutional players who do things the way they’ve always done them, now start to say, “Huh, what’s going on over there? Looks like something might be happening.” And then they start to come. So when we started building 1Konnection, it was really the small and medium sized players. Over the past year, we’ve actually got some of the largest industry brokers on the platform. We went from kind of maybe a 50 million a year in total deal volume in 2020, to last year we had over two and a half billion dollars, and total deals come through the platform.

And we grew from 1000 to 6,000 users pretty quickly in just a year for just someone having an idea of being a pretty bootstrap team. So it’s really for everyone across the gamut, whether they’re owner operators at a small mom and pop, I’ve had those conversations, or some of the largest players in the industry. But the core audience, if you think about our industry as a whole, the largest players, and I think why they are the kind of the latter adopters, is those people already have access to everything they would need. And not just that, but they also have the resources to manage all of that. The people that really need marketplaces are the people that don’t have access. It’s the people that aren’t on the same playing field. They don’t have teams that can go do acquisitions or optimize operations. So it’s really for the small to medium players to start that don’t have access, that don’t have the resources, that don’t have the time to be as efficient as the people that have it mailed down to the team.

Andrew Dick: Very interesting. And congratulations on the growth, that’s tremendous over just a short period of time. Talk about the team, Yoni. I mean, I know that you started out really on your own, founding the company with this idea, have grown the business. Talk about what the 1Konnection Team is today. What does it look like?

Yoni Kirschner: Yeah, we’re pretty scrappy. Right now, it’s myself, head of sales customer success. And we’ve got a small outsource development team that we’ve been managing that’s actually been over in Ukraine since the start of everything going on. But we’ve been pretty scrappy. What I really try to do, I think, as an entrepreneur, is be pretty self-aware, and surround myself when in areas of weaknesses, or areas of people, areas of opportunity where I can bring in someone that’s more strategic, has more experience to supplement our growth. So it’s really been about finding some of these core pieces, whether they be advisors, or just friends, or whatever it might be, and consultants and surrounding us with a larger team of people that are highly skilled in what they do.

Andrew Dick: As we wrap up here, let’s talk about a couple things. Where do you see 1Konnection going in 2023? You’ve had tremendous growth as we talked about. Any key goals this year or milestones that you’re looking forward to?

Yoni Kirschner: Definitely. I think what we did last year with no established brand, no marketing was pretty incredible, really proved out here that there is a need for this. And people ask me, “Does anyone actually look for nursing homes or assisted livings online? And are these vendors interested?” And we saw that with over 500 vendors on our wait list, and thousands of owner operators signing up, and thousands of deals coming through the platform, there is a need. And that was really the goal of 2022. Is there something here? And with that growth we established, yes, the goals of 2023 are really to optimize now. Now we have everyone we’ve seen what works, what doesn’t work. Now let’s focus on improving quality and taking this to the next level to make all of this value that we’ve seen is potentially there come to reality and fruition.

So I think our goal is for 2023 are pretty simple. It’s to increase deal velocity right on the acquisition side and start getting into helping those vendors and the owner operators connect, whether it’s on the acquisitions or the vendor procurement of the actual operations, really starting to prove out this ecosystem and answering that next question of, “Hey, is there a greater marketplace here for the entire industry?” Because if you could lock in that piece, you have the opportunity to really revolutionize senior care and healthcare as a whole. Not just within the US but potentially globally, greater than 2023, four or five years down the line for the entire industry as a whole, which is a large opportunity to help a lot of people.

Andrew Dick: Well, I love the vision. I get excited about high growth companies like yours. How about providing some advice to folks who are getting into the healthcare real estate industry? I mean, you were working in a different area of healthcare, stumbled into healthcare real estate. What advice do you have someone who’s new to the industry, and what would you tell them to do?

Yoni Kirschner: Yeah, I think one of the most shocking things that I’ve found is, I’ve been selling stuff my whole life. Kind of like I mentioned. When it came to 1Konnection, the willingness of people around you to help like yourself, you were with me from the start. You always offered, “Hey, if there’s anything I can do to help, let me know.” I think it’s, don’t be afraid to ask the people around you for help. There’s so many people in the industry, and while some of it might be skewed by these outliers, I think when you’re talking about the industry as a whole, we’re all here for the same reason. And that’s because we believe in the industry. We want to improve the quality of lives, and we want to help the people around us, because that truly has an effect on real people. And I think a lot of people are bought in on doing that and willing to help each other get there.

So don’t be afraid to ask the people in our industry for help. Everyone will help. Not everyone, never say everyone. But people are willing to help. And that can make a huge difference in getting involved in the industry and kind of help take you from start to something.

Andrew Dick: Well, this has been a great discussion. Yoni, tell the audience where they can learn more about you in 1Konnection.

Yoni Kirschner: Yeah, LinkedIn. Or you can’t visit us@www.1Konnection.com. It’s the number one, in Konnection with the K. We’ve got an exciting launch coming up next week, so come check us out. We’d love to have you on there and happy to connect with you guys if you reach out directly.

Andrew Dick: Well, thanks to our audience for listening to the podcast on your Apple or Android device. Please subscribe to the podcast and leave us feedback. We also publish a healthcare real estate weekly update. If you’d like to subscribe to that, please go to my LinkedIn page and there is a link to subscribe.

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An Interview with Kim Kretowicz, Senior Managing Director, Colliers Healthcare Investment Services

An Interview with Kim Kretowicz, Senior Managing Director, Colliers Healthcare Investment Services

In this episode, Andrew Dick sits down with Kim Kretowicz, Senior Managing Director, Colliers Healthcare Investment Services, to talk about her role at Colliers and trends in the health care real estate industry.

Podcast Participants

Andrew Dick

Attorney, Hall Render

Kim Kretowicz

Senior Managing Director, Colliers Healthcare Investment Services

Andrew Dick: Hello and welcome to the Healthcare Real Estate Advisor podcast. I’m Andrew Dick, an attorney with the largest healthcare focus law firm in the country. Today we’ll be speaking with Kim Kretowicz, a national healthcare investment services broker with the Colliers Healthcare Real Estate team. Colliers is a diversified professional services and investment management company with 15,000 employees in more than 400 offices in 68 countries. Today we’re going to be talking about Kim’s practice and her new position leading the South Florida Healthcare Investment Services team, her background and some of the trends in the healthcare real estate industry.

Kim, thanks for joining me.

Kim Kretowicz: Thank you, Andrew. Appreciated.

Andrew Dick: Well, Kim, tell us where you’re from and how you ended up getting into the real estate business.

Kim Kretowicz: So I’m from a small, somewhat, we call it town in New Jersey called Rumson, and I was raised in the real estate business with my father who was a land developer, residential land developer and residential brokerage firm. And with him I enjoyed seeing value being created from dirt. He’d drive around farms, meet with the farmers, and next thing there was a development of many, many homes. And to me it was amazingly interesting to see that. With that I went to college, I went to Marymount in Arlington, Virginia. And I was fortunate enough to have a visiting Georgetown professor teach our business classes and he was very encouraging with the women to encourage a career in business.

From that point I’m in DC and again, my love for real estate was transferred to taking a position, my first job was with Cushman & Wakefield and Leasing starting in DC and then ending up going back to New Jersey and starting my career in New Jersey, the Tri-state with Cushman & Wakefield.

Andrew Dick: So talk a little bit about handling leasing work for Cushman in New Jersey. I know you worked on a large project and that really started what would be kind of the growth of your practice.

Kim Kretowicz: Yeah. Yes. Back in the early ’90s Jersey City was significantly less than what it is, Harborside was the only true commercial development there. And I was tasked with leasing 101 Hudson, which at the time was a piece of dirt sitting amongst six flight walk-ups around it, small practices, small law law firms, and this piece of dirt. And I was tasked with bringing over significant back office, albeit with economic stimulants being offered by New Jersey and we were successful. Merrill Lynch, Lehman Brothers, we brought them all over and leased a million and a half square feet, 90% being leased before we broke ground. And if you go to Jersey City today, Goldman Sachs has their headquarters there, there’s over 50 million square feet of class A office space. It’s one of the more vibrant office sectors in the country, frankly.

So that was really exciting. From there though I did pivot, started to get more involved in investment sales. Again in the tri-state selling properties mainly in New Jersey office properties since I was versed with the office sector. From there, one of my clients represented and had developed at least 40 medical office buildings throughout New Jersey working and partnering with doctors. And they had asked me to start handling some leasing. With that I started to scratch the surface of my healthcare investment sales career and it exploded from there, frankly. Started to sell their buildings, started to represent other sellers of buildings, started to represent medical office developers as well as the actual healthcare sector representing the physicians who were doing sale leaseback. And it somewhat spiraled into a new career, a little ahead of the curve when healthcare wasn’t even a separate sector yet. There was no place to go to find comps on healthcare to where today I specialized specifically in the medical office healthcare sector in commercial real estate.

Andrew Dick: Got it. And so at what point did you make the transition to Colliers and talk about that transition?

Kim Kretowicz: So very recently and just a few months ago in October. So on a macro level, I belong to Colliers USA Capital Markets as well as Colliers National Healthcare Services Group. And in October I was promoted and joined the South Florida Investment Services team and I’m partnering with Mark Rubin and Bastian Laggerbauer to lead a healthcare investment sales division. What we are doing, again, working with Colliers National Healthcare is we’re bringing the national exposure and connections to Florida with the Colliers National Healthcare Service Group. And it’s been very exciting. There’s just so much going on. The activity has been immense.

Andrew Dick: So it’s pretty exciting. Spending more time in South Florida, great place to be right now. Talk about South Florida in particular, what’s the medical office environment like down there? Is there a lot of activity? I know investors love assets that are in Florida. So talk a little bit about the market.

Kim Kretowicz: So the markets really interesting right now. So we have investors on a national level looking at markets that weren’t faring well during the office market plunge, during COVID and so forth. So markets like San Francisco, Austin, Charlotte, Raleigh, New Orleans, it’s unprecedented what is happening right now. In Florida, we all pick up the paper and we hear about the population growth in Florida, which is really been focus on Miami Dade, Palm Beach Counties with the office, economic sectors all moving to those counties.

What’s really interesting and most current is the most significant growth in Florida at this moment is actually Polk County. It’s a county that sits between or part of Tampa and Orlando. And actually Orlando has the most significant growth in any city right now in Florida. So yes, it’s South Florida with Central Florida. And to be clear, we’re representing all of Florida. So we’re working with the other brokers in Florida, collaborating with our capabilities from the healthcare sector, working with the locally based specialists to leverage those relationships. It’s a great formula. So, the Orlando, Tampa, Polk County market is so affordable comparatively to say Miami. So there is a lot of development for homes, a lot of development of medical office buildings, a lot of doctors wanting to locate there, a lot of health systems wanting to locate there. So, the activity is immense.

Andrew Dick: Got it. And talk about the national investment market from what you’re seeing right now. I know the capital markets right now are going through a bit of a evolution, but talk about the investment market and the capital markets in general for healthcare assets.

Kim Kretowicz: So it’s one of the reasons why I was happy to say goodbye to January. It definitely was a sit on the sideline, wait on the rim month as we left 2022 and entered 2023. A lot of investors in any sector including healthcare, a lot of them paused to see where the direction and to see how the healthcare sector would fair, to see how the tenants would fare, to see how lease up would continue. And on the positive it’s all doing well. Leasing is a little bit slower than it was in 2022, however, the absorption rate is still positive and the vacancy rate is still extremely low. You’d be hard fetched in most markets define anything under a low 90 occupancy rate. So with that, the investors are back, the investors continue to pour capital into healthcare, medical office buildings, and as reference there is certain cities with a huge focus on Florida to continue to invest in trade in the medical office, healthcare sector.

With that said, with that pause there was a reevaluation of the value of properties with the interest rates. Interest rates increased almost 5% from where we started 8 months ago. So with that we needed to reevaluate, the sellers of properties needed to readjust expectation of value and the buyers needed to feel more comfortable with perhaps the loan to value that the capital markets were looking for was different, depending on the property. There’s still a lot of capital that’s very comfortable with healthcare. So activity is great. Cap rates have definitely increased. I’m going to say across the board it’s one point. So with a property at one point was selling for a five cap today it’s probably closer value to a six cap. And if a property was valued at a five and a half, five and three quarters cap, it’s probably closer to a six and three quarter, seven cap. That would be more in a less core property, in a less core market. So we definitely see a change in the market, however, we continue to see significant interest in healthcare on a national level.

Andrew Dick: Well, Kim, talk about loan to value ratios for a minute just at a high level. Have you seen a significant change in what the lenders are requiring in terms of amount of equity that needs to be put into these projects? Give me a sense of what you’re seeing.

Kim Kretowicz: So it’s very building specific, market specific and buyer specific. So if you have a buyer that’s being backed by a hedge fund or a buyer that’s being [inaudible 00:12:15] that LTV, they have confidence in that buyer, they tend to have confidence in the market they’re buying into and they have confidence in the property and the tenancy. So with that, your LTV they’re still able to achieve a higher pausing with whether we can stretch it to a 70%, but was depending on, again, all of the above, you possibly can still achieve at LTV.

Go to a different world where we’re talking multi-tenanted, no credit, a not tertiary market but not necessarily core market, you’re looking at 60% LTV. Again, the capital is still confident with healthcare, they still feel they’re going to stay, the tenants are going to stay, it’s a necessity. So it’s nowhere near what the office market is, the pure office. In a medical office they still have that confidence where they’re willing and wanting to lend money on this sector.

Andrew Dick: And that that’s very helpful. I just read one report from the Mortgage Banker’s Association that said that the traditional office market has really impacted the overall commercial real estate market. Do you think that investors sometimes still misunderstand healthcare real estate or has the healthcare real estate asset class really proven itself and the investors in the industry understand that it’s a more resilient asset? Talk about that for just a minute.

Kim Kretowicz: So yes. If you and I, five years ago even were talking about the healthcare sector again, people were still merging it with office. Those that specialized in it and those REITs and private equity groups that were just starting to invest, they understood the difference. And again, our greatest underscore was COVID and with COVID it proved the resilience of medical office. So the people, the companies, the health systems, the healthcare investors, they’re there for a reason and they understand that the pure difference. Again, we have office space throughout the country 50% vacancy, where we have healthcare, medical office buildings with 95% occupancy. So right there is just impacts the significant difference between the two sectors.

So I think that line is no longer blurred. I think you pick up Globe Street and you have your company and the specialty in healthcare has clearly been defined, it’s very different than it was even a few years ago.

Andrew Dick:

Got it. Couple more questions, Kim. It seems like a lot of the healthcare real estate investors over the past 24 months have also started to look at life sciences assets. Are you seeing that with the investors you’re working with? Because historically life sciences has been very separate and distinct from healthcare real estate, but I’m starting to see investors crossing the lines back and forth. What’s your take on this kind of shift in how investors look at life sciences assets and healthcare real estate assets, which I always thought were very different?

Kim Kretowicz: So I agree with you. I think they are very different. However, with somewhat of the medical connection, there are quite a few of investors and specialists who focus on both. I still think they’re very different, but there are investors who like both sectors. Last year the life science was doing very, very well. The cap rates had crept down very, very low. And today there’s actually more of a pause in life science than there is in healthcare. So yes, they tend to overlap in that investor who’s investing in both. But I do agree with you that they’re very different. Again, they’re certainly not valued the same. They’re a different product. They tend to be traditionally single tenant, significantly larger footprints in more core cities with cap rates that tend to be significantly lower than the medical office.

With that said, there was a overpopulation, everyone kind of elbowing each other to get into that market and it drove the cap rate so low that they too took a pause and the market is not as vibrant as it was even a year ago. It’s still doing very well. It’s still going to be a very driven market and it’s still will go hand in hand with healthcare. But they are a very different beasts in how they’re being valued and capitalized. And most of the investors do have both pockets, but they’re very different people looking at them.

Andrew Dick: Yeah, I think that’s spot on Kim. I’ve also heard one investor that’s focused on life sciences assets say that underwriting those assets is very different than underwriting like an MOB or a senior housing asset or something like that.

Kim Kretowicz: Yes.

Andrew Dick: So I tend to agree with you.

Well, Kim, you gave us a little bit of information on what you’re seeing in early 2023 in terms of the healthcare real estate market. Any predictions for the rest of this year as we finish up January?

Kim Kretowicz: So Fed’s are highering rates this week, we think. They’re anticipating it would probably be a quarter of a point. So not as shocking as the other rapid fire interest rates that we had last summer. Inflation is curbing, it’s a little bit better and we’ve all readjusted to, hate using the word the new norm, but the new norm of where cap rates are and interest rates are. So I think you will see, and I’m starting to see an explosion of activity with, as opposed to the fourth quarter, which was considerably slower than the year before, I think 2023 moving forward, Q2, Q3, and Q4, I think it’ll all be very, very active, more so than we saw last quarter.

Andrew Dick: Good to hear. And I tend to agree with you there as well. I think that a lot of the industry was, is feeling better about where the Feds at and hopefully things seem to level out in terms of inflation. So I hope we’re both right.

Well, Kim, as I wrap up, any advice you have to a young professional who’s getting into the healthcare real estate industry? You’ve been doing this for some time. What would you tell someone who’s trying to break into the industry, any advice?

Kim Kretowicz: My advice is just to work really hard. None of this just happens. You need to learn, educate, speak to people, read. And also most important, as you know, you have to learn to pivot. When the world changes and the world changes drastically with many events that we never would’ve predicted, you need to learn to pivot and exactly what that means depends on the situation. But just remember that most important is to just show up. No matter how bad it seems, no matter how bad the market is, it will turn. So most important, whether it be in your career or life, is just show up and it’ll all work out.

Andrew Dick: Good advice. Kim, where can our audience learn more about you and the Colliers Healthcare team?

Kim Kretowicz: So you can see my profile on LinkedIn as Kim Kretowicz, or you can go to our Colliers’ main website, Colliers national website, or you can email me at Kim.Kretowicz@Colliers.com.

Andrew Dick: Terrific. Well, Kim, I enjoyed our discussion. I want to thank our audience for listening to the podcast on your Apple or Android device. Please subscribe to the podcast. We also publish a weekly healthcare real estate update that is available on my LinkedIn profile. Thanks everyone for listening.

 

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Analytics to Action: Revolutionizing Health Care Real Estate Strategy – Matthew A. Coursen, Executive Managing Director, Mid-Atlantic Healthcare Lead at JLL

Analytics to Action: Revolutionizing Healthcare Real Estate Strategy

In this episode, Andrew Dick sits down with Matt Coursen, Executive Managing Director, Mid-Atlantic Healthcare Lead, to talk about his role at JLL and trends in the health care real estate industry.

Podcast Participants

Andrew Dick

Attorney, Hall Render

Matthew A. Coursen

Executive Managing Director, Mid-Atlantic Healthcare Lead, JLL

Andrew Dick: Hello, and welcome to the Healthcare Real Estate Advisor podcast. I’m Andrew Dick, an attorney with Hall Render, the largest healthcare focused law firm in the country. Today we’ll be speaking with Matt Coursen, the Mid-Atlantic Healthcare lead at Jones Lang LaSalle, JLL. JLL is a Fortune 200 commercial real estate advisory firm with a robust healthcare real estate practice group with over 2800 professionals across the country. We’re going to be talking about Matt’s background in the industry and the group that he leads within JLL. Matt, thanks for joining me today.

Matthew Coursen: Thanks, Andrew. Happy to be here.

Andrew Dick: Matt, before we talk about your role at JLL, let’s talk about your background. Tell us where you’re from, where you went to college, and what you aspired to be.

Matthew Coursen: Sure. I was born and raised here in the suburbs, just outside Washington, DC, actually about less than a mile from where I sit right now. Early in my life, I think I had an indication I would be in sales in some form. But after graduating from Washington and Lee University in Lexington, Virginia with a degree in journalism, I went to work for USA Football, which is a JV between the NFL and the NFL Players Association. I thought I wanted to be in the sports industry and work in that sports marketing world and use my communications degree. But after a couple years, I realized I wasn’t using all of my skill sets to my advantage. So I had some friends in real estate and they suggested I take a look at that industry, and I did win an interview with a small real estate firm called Swallowing and Fly, and very shortly thereafter we were acquired by JLL, and I’ve been there ever since. That was about 17 or 18 years ago.

Andrew Dick: So Matt, how did you end up in the healthcare real estate business. When you joined that smaller firm, were you thrown into healthcare real estate assignments, or did your work evolve?

Matthew Coursen: No, it evolved over time. Most commercial real estate brokers get into the business as generalists. You’re really trying to close any deal you can, and so you’re learning quickly about different industries. It wasn’t until about six years into the business when I started working in the healthcare side, I started out doing technology companies and some government contractors and cybersecurity was hot back then. So really became a generalist. And in 2011, I led the team that pursued and ultimately won the Children’s National Hospital business. And we were hired to help them with strategy and lease administration and transaction management and project management, and really a whole host of real estate services because they didn’t really have a real estate department.

So for a number of years I was their defacto real estate director, which was a trial by fire. I got my 10,000 hours in healthcare real estate over that five or six year period, helping them with over 70 transactions and helping them deal with property management issues and things that just popped up as being their go-to person in real estate. So that really gave me the background, the subject matter expertise in healthcare real estate that I needed, and that’s what propelled me into the business I have today.

Andrew Dick: Got it. And Children’s National, talk a little bit about that organization and their footprint just briefly.

Matthew Coursen: Yeah, they’re the 25th largest employer in the region. In their campus, they’ve got their main hospital campus, downtown DC. Then they’ve got a research and innovation campus further up into DC at the Old Walter Reed Army Medical Center. They’ve got about in total there about three million square feet, and then they have about a million square feet of ambulatory real estate out in the community. Pediatric offices, specialty offices, primary care, and those are about 70 or 75 of those locations. So they’ve got a fairly large footprint for a small nonprofit hospital.

Andrew Dick: Got it. So talk about your role today at JLL, because I know you used to be the boots on the ground, now you’re leading a team. Talk about that. What does the team look like and talk about your role.

Matthew Coursen: Yeah. Back in 2017, after working with Children’s for a number of years, I realized that this industry is massive. We consider the healthcare real estate industry to be a trillion dollar market. And so I realized that we had really strong market share locally with working with hospitals and health systems, but there was a lot of unplowed ground when it comes to other healthcare organizations we could be working with. So I went to the leadership regionally and put together a business plan to really put some emphasis behind the healthcare business that we have here, put some leadership behind it, some resources, recruit some folks to join the team and really expand the business.

So in the last four or five years, we’ve more than doubled the business, and we’re working with more hospitals and health systems and private equity and venture backed healthcare groups like US Radiology, US Dermatology, Carbon Health, and it’s been a great expansion of our business over the last five years or so.

So I lead that team and I’m responsible for growing that revenue across all of our businesses, not just brokerage, but also property management and project management and capital markets work that we do. So that’s my leadership role, but I still do run multiple national accounts for the firm of clients that I’ve sourced over the years. And so that’s what we do, and we’re trying to grow it all over the country. We’ve got a healthcare practice that’s national, but it’s not in every single market. So we’re trying to expand and make sure we’re covering as many markets as we can.

Usually if you go into any town or a city, one of the largest employers is the hospitals. So it’s 20% of our economy and it’s growing every year, and it’s only going to get bigger. So at JLL, we’re very bullish on industry specialization in general, but especially with healthcare and life sciences, we’re very, very bullish on the growth of those businesses.

Andrew Dick: Got it. So talk about some of the venture capital or private equity backed healthcare providers that you’re working with. Because I know Matt, we’ve talked about that before, the growing area of interest for private equity and venture capitals healthcare, that takes a lot of different shapes and sizes. Talk about what you’re seeing and the type of work you’re doing in that niche area.

Matthew Coursen: Yeah, it’s a great topic because it is growing like crazy. There’s a big, almost a gold rush to try to harness the opportunity that’s in front of us to take technology and a lot of money that’s out there in the economy right now that’s waiting for deployment and trying to put some horsepower behind healthcare because a lot of people believe healthcare is fundamentally broken. It’s more sick care than well care. And there are a lot of organizations out there trying to do a couple things.

One, they’re trying to use technology to solve a lot of the challenges we have in healthcare business. And the other is they’re trying to reach the consumer in a more direct way. They’re either trying to solve the value-based care challenges that are out there, or they’re trying to win the consumer facing healthcare game that’s out there.

So we work with a lot of private equity groups. So not just the firms themselves, which we do a lot, we’ll help advise them on any acquisition they’re looking to make, any investments they’re looking to make, and we evaluate the real estate footprint of that healthcare company for them. But we’ll also help post acquisition and we’ll go actually work with the individual company like a US Dermatology for instance, and help them build a real estate strategy using data analytics.

So we at JLL have also responded to our industry and said, “We need to level up for our clients, and the best way to do that is to get data.” Is to go get big data, harness that, it’s expensive, and then put it into a software that’s really user friendly and that can enable a really thoughtful data driven real estate strategy.

So what we found is that our private equity backed, venture backed healthcare clients are really compelled by that software, by that analytics that we’ve built, because number one, it helps with business case formation. So whether they’re looking to acquire another business or roll up another healthcare business, a lot of the maps and the images and the visualizations we create can be used for building that business case for creating decks and leadership presentations and things.

But also, we’re able to use the platform to help the actual business scale and grow and improve their EBITDA margins, which is what those private equity groups care about. And so it’s a really powerful predictive model, and we’ve been building it for the last 10 years or so.

The key is the data that you put into it. At its core, it’s just the RGIS platform, the Microsoft platform, it’s something that we’ve taken and we’ve really added a lot of horsepower to through data and the data’s expensive. We’re talking about claims data, we’re talking about procedure codes, and ID nine and ID 10 codes that we can layer in. We have a latitude and longitude for every healthcare provider in the country. We’ve got payer mixed data, we’ve got all the demographics and psychographic data. We’ve got of course, real estate data. So we know where all the real estate options are, and we put it together in something that’s really, really powerful.

And the two main things we do with our clients, not the private equity firms themselves, but the actual healthcare providers, is we’re helping them, one, really diagnose the portfolio they have and make sure that we are optimized there and that there’s no waste in the healthcare real estate part of the business.

And then we’re also helping them future, forward looking and thinking about growth, because growth is the name of the game, and they either want to enter new markets or they want to potentially acquire another group in another market to enter the market that way. And so we use our analytics platform to do that for them, and it’s a great partnership. And ultimately, when it comes time to do the real estate deal, we’ve done all this great strategy work and all this analytics work, and it really makes the site selection process very, very straightforward, very simple, and at least the better outcomes for them and their patients. So we’re excited about it and it’s something that I think that sets us apart.

Andrew Dick: Got it. So talk about some of the concerns that providers are raising when they’re looking at selling their real estate. Things like continuity of ownership, some other trends you and I have talked about before. Let’s dive into that a little bit because it seems like there is quite a bit of interest in sale lease backs over the past few years. What’s your take on those type of opportunities?

Matthew Coursen: That’s probably not a whole lot unlike what you’re seeing with your clients. Whether they want to sell or buy or lease or refinance their real estate, our advice is pretty straightforward. We want to first build a strategy, figure out with them what exactly it is they’re trying to achieve. Different organizations have different goals. We’ve seen hospitals buy back real estate that they had previously leased or done a ground lease with the developer on. So we’re seeing a little bit of everything these days when it comes to buying and selling and leasing.

We were just talking to a big healthcare about advising them on selling a large portfolio they have in this region, and they ended up deciding to put that project on hold despite they’ve got a pending loan maturity here coming up and they still aren’t ready to sell because the capital markets are in a major upheaval at the moment, and things are pretty frothy. So they’re not going to end up pulling the trigger on that sale yet.

So everyone’s got different challenges, but the first thing we want to do is help them think about the strategy and then build that plan for the tactical moves that help them think about control, compliance and succession planning. Those are the three big issues at the table most of the time.

What we see is that the control of the real estate is something that either the organization doesn’t care about at all, they’re fine being a tenant, they don’t have to own the real estate, and other organizations really care about ownership. They don’t want to be a tenant, they want to control it. They want to get the value of the appreciation of the land or the building or both. And so that’s a big thing. We just have to align with what their goals are.

Another thing they care about is compliance. You got a lot of healthcare provider owned real estate. So a private equity back group will come in and buy a practice. Well, oftentimes the doctors will own their real estate and whether it’s a condo or it’s a standalone building, and so the PE firm has a choice. They can either buy the business and the real estate or they can just buy the business. Oftentimes what we see, they’re just buying the business. So the real estate then is still in the hands of the provider, but they no longer own their business. And so now you have a potential start compliance issue here. You got to make sure that your clients have arm’s length transactions, their fair market values are in line. And so that’s something that’s a big concern. So we’re careful to advise them there.

And I think those are the biggest ones, the biggest issues that are at the table. But succession planning goes into that as well. Sometimes you’ll have providers that want to retire. They want to monetize the real estate to fund their retirement, but the private equity backing or the organization that’s invested in that business doesn’t want to buy the real estate. So then we can come in and try to help them in that way, which is another party there. So there’s a lot of nuance to it, but that’s what we’re seeing out there right now.

Andrew Dick: Great. Thanks for the insights, Matt. So let’s move to the state of the industry in general. Give us an idea of where you see the healthcare industry at large going in the healthcare real estate industry. How will that be impacted in the future?

Matthew Coursen: I think the consolidation of hospitals and health systems will continue. I don’t think that’s a novel idea, but I think that’s going to continue. More than half of the hospitals out there reported negative margins over the last couple of quarters. So I think we’re going to see a lot of consolidation, and that’s going to lead to a lot of real estate opportunities in the healthcare of real estate space because there’s just so much opportunity there and a lot of facilities that are going to need to be repurposed or sold or bought or leased or what have you. So a lot of opportunity there because of consolidation.

I think number two, we’re going to continue seeing PE and VC investment in these digital health companies. They’re only getting bigger and trying to solve bigger challenges. And so I think that’s going to continue. And it may not have a big impact on the real estate side, but it just depends on how much virtual care, telehealth, reimbursement rates change. But I think brick and mortar healthcare is here to stay for sure, but I think the VC and the PE investments is going to keep churning and that’ll create some opportunities.

And then the third is big corporations are going to attempt to solve the value-based care challenge as it relates to a direct to consumer model. So think about Amazon potentially acquiring One Medical, which is a primary care platform. Or think about Walmart partnering with UHG. Whether it’s through M and A or genovo growth, I think there’s going to be a lot of real estate opportunities as a result of those types of partnerships and mergers. So that’s going to be exciting from a healthcare real estate perspective.

Andrew Dick: Yeah, I think you’re exactly right, Matt. I was looking at some of the trends this morning and Walmart recently announced they’re going to open 16 more clinics in Florida, some of the major metro areas like Tampa and Jacksonville. And these big companies are all trying different models, trying to drive down cost. I think we’re going to see more competition from some of the nontraditional providers, which is really interesting.

Matthew Coursen: I totally agree.

Andrew Dick: So where do you see the opportunities right now? We talked about digital health, venture capital, private equity, and what they’re doing. Where do you see the big opportunities in terms of healthcare real estate right now and in a pretty unique market, I would say?

Matthew Coursen: Look, the return to office movement is still really early days. Cap rates for office buildings are not where they need to be. So that is not an asset class people are excited about at the moment, but MOBs are still attractive. Cap rates aren’t where they were a year ago of course, but the MOBs are a much safer bet right now when it comes to sales and recapitalization. So I think that’s going to continue being something to look at.

So I like the MOB side of things right now. Hopefully the capital markets will open back up next year and it’ll get even better. But it’s certainly a safer place to be right now than office.

On the leasing side, I think the retail push, the consumer facing push for medical is going to continue. And so hopefully the healthcare world will continue to buoy the retail world. It’s not going to absorb all of it. Not every big box store is going to turn into a hospital, but I do think we’re going to see a lot of that happen, especially in some of those secondary tertiary markets where you don’t have a lot of great strong national anchor tenants everywhere.

And then the third is really the project management side of things. The building out of healthcare facilities is so expensive and it’s so specialized that I think that’s going to continue growing. It’s a big part of our business at JLL. Our project management side in healthcare is really, really strong. We’ve got great specialists in that area, and it seems we can’t hire these people fast enough.

I just saw a budget a few minutes ago come in through from a hospital client of mine that you wouldn’t believe, Andrew. $580 a square foot to build out a primary care clinic. And now that includes furniture and fixtures and equipment and things, but that’s an all in number, but that’s a very, very big number. And a few years ago, you could have built a whole building for $500 a foot.

So I think with costs on the rise, it’s going to be important that these healthcare groups work with firms that can help them manage these projects, manage these costs, take advantage of economies of scale, and buying power that firms like JLL have. So I think that’s another trend we’re going to keep seeing.

Andrew Dick: Interesting. That cost per square foot, that’s a huge number.

Matthew Coursen: Huge number.

Andrew Dick: Really interesting. I’m hoping at some point we’ll see construction costs go down, but it just seems like they keep going up or those costs keep going up.

So at the end of each interview, Matt, I typically ask my guest what advice you would give to a young professional who wants to enter the healthcare real estate business. What would you say?

Matthew Coursen: I would say now is a great time to get into the business because it is the bottom of the market. It’s a trough. It’s a challenging time. And if you’re young and hungry and you’re able to get in there and really roll up your sleeves and learn, this could be an excellent start to a career in commercial real estate. But I think it’s a lifestyle choice to do what we do. You have to really make sure that it’s something you personally want to do with your lifestyle, that it suits that level of effort and that level of commitment.

So I really advise people a lot, younger people, find something that’s personally rewarding to you about your skill sets, something that you feel good about excelling in, and then find some interest. Whether it’s real estate or it’s healthcare or it’s anything else, try to marry those two things up. I think a lot of people use the word passion a lot, but I don’t think passion’s something that’s there day one. I think passion is there after you’ve had some success, you’ve had some failures, you’ve had some learnings over time. So I think it’s really just focus on where you’ve got a skill set and interest and try to pair those. Real estate could be one of those things, but it’s foundational to understand self-awareness and understand who you are and what makes you happy, and then what you’re interested in first.

Andrew Dick: That’s great advice, Matt. I heard Mark Cuban recently, someone asked him a question about where should you focus your efforts as a young professional? And he said something very similar to what you said. Not follow your passion necessarily, but follow your effort is what he often says, which goes to your interest and what you’re willing to put your time and energy into. So I think that’s great advice. Matt, tell us where the audience can learn more about you and JLL.

Matthew Coursen: Yeah, we have a pretty healthy presence on LinkedIn and also on JLL.com. We have an industry section where we can dive into the healthcare side of our business and find people, professionals you can contact, learn about our services and some of our clients and case studies are on there. So I would drive people to JLL.com and my LinkedIn page.

Andrew Dick: Got it. This was great, Matt. Thank you for doing this.

Matthew Coursen: Andrew, thank you for having me. love doing it. And let me know if I can help you with in the future.

Andrew Dick: You bet. Well, thanks to our audience for listening to the podcast on your Apple or Android device. Please subscribe to the podcast and leave us feedback. We also publish a weekly update on healthcare real estate matters. To be added to that list, please go to my LinkedIn page and you can subscribe to that. Thank you.

 

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Health Care’s Shifting Financial and Regulatory Impacts on Real Estate – Part 2 of 2

Health Care’s Shifting Financial and Regulatory Impacts on Real Estate , Part 2 of 2

Andrew Dick sits down with Michelle Mader and Mark Furgeson from Ankura Consulting for the second of a two part series to review hospital and health system financial performance to date and staffing challenges and the impact on the physical footprint of hospitals.

Podcast Participants

Andrew Dick

Attorney, Hall Render
adick@hallrender.com

Michelle Mader

Managing Director, Strategic Advisory Services at Ankura Consulting
michelle.mader@ankura.com

Mark Furgeson

Senior Managing Director Healthcare Real Estate at Ankura Consulting
mark.furgeson@ankura.com

Coming Soon.

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Health Care’s Shifting Financial and Regulatory Impacts on Real Estate – Part 1 of 2

Health Care’s Shifting Financial and Regulatory Impacts on Real Estate , Part 1 of 2

In part one of a two-part discussion, Andrew Dick sits down with Michelle Mader and Mark Furgeson from Ankura Consulting to talk about the current financial performance of health care providers and the implications of the shifting regulatory environment on real estate decision-making. Stay tuned for part two of the discussion where Michelle, Andrew and Mark will cover the effects of financial micro-variables, such as staffing, on the future of health care real estate.

Podcast Participants

Andrew Dick

Attorney, Hall Render
adick@hallrender.com

Michelle Mader

Managing Director, Strategic Advisory Services at Ankura Consulting
michelle.mader@ankura.com

Mark Furgeson

Senior Managing Director Healthcare Real Estate at Ankura Consulting
mark.furgeson@ankura.com

Andrew Dick: Well, hello and welcome to the Health Care Real Estate Advisor Podcast. I’m Andrew Dick, an attorney with Hall Render, the largest healthcare focused law firm in the country. Today I’m joined by Michelle Mader and Mark Furgeson from Ankura Consulting. I’ve had the opportunity to work with Michelle and Mark offline on a couple of discussion points. I’ve read some of their thought leadership pieces and thought it would be great if we would have a short discussion about what they’re seeing in the healthcare real estate industry and the capital planning industry. They also do a fair amount of strategy work for hospitals and healthcare systems. And so I thought today would be a perfect time to catch up with them, see what they’re working on. So, Michelle, Mark, thanks for joining me. And why don’t you take just a minute to introduce yourselves?

Michelle Mader: Sure. Thanks, Andrew. So my name’s Michelle Mader. I’ve been a healthcare strategist for the last 25 years. I’ve worked with a number of healthcare providers, both nationally and a little bit internationally as well. Really I focus on service line optimization and distribution and really how we generate revenue and how we control costs. And the other thing that I really have been focusing on lately is looking at and evaluating new and innovative care delivery models for healthcare providers as we’re seeing shifts between the outpatient and inpatient world significantly increase post COVID.

Mark Furgeson: I’m Mark Ferguson. I lead the healthcare real estate team at Ankura. I’m an architect by training and my 30 year career is focused on strategy for healthcare’s physical footprint, the future of care and how policy impacts healthcare buildings.

Andrew Dick: Terrific. Michelle, Mark, thanks for joining me. Really looking forward to the discussion today. I thought we would focus our discussion on two points today, financial trends in the healthcare and hospital industry, and then regulatory trends, because I’ve had discussions with both of you on both of these points. You’ve also written at least one, maybe two articles on some of these points and thought it would be good to catch up. So this will be part one for our audience of a two part discussion that we’re planning with Michelle and Mark.

Andrew Dick: So let’s tackle the first topic, financial trends in the hospital and healthcare industry. The pandemic had a significant impact on hospitals in particular. Let’s talk a little bit about the data. So Michelle, Mark, what are you seeing in the industry? How are hospitals and health systems performing? What type of impact has the pandemic had on their financial performance?

Michelle Mader: Yeah, Andrew, thanks. So it’s been an interesting couple of years as most of ours listeners have probably understand or know, right? The healthcare industry’s been on the front lines of the COVID pandemic and working through that since early 2020. And so as we look at what has happened over the last three to four years, it’s been an interesting ride, mostly because it’s been a combination of what economically has been challenging with COVID as well as the federal government foreign CARES Act money into the industry, right? To buoy it to make sure that we continue to provide access, that we continue to provide services, particularly emergency services and ICU services to the general population.

Michelle Mader: But if you look at sort of this year, which is what I want to concentrate on, Kaufman Hall does an annual report, their National Flash Report. And their June report, which looked at May of 2023 numbers, was very interesting. Basically it’s showing that volumes, which is how the industry essentially gets paid, they’re increasing, but on a slow, steady pace. In other words, what happened was when the pandemic pretty much cascaded out of the, and it’s not all gone, but has cascaded out a majority of the hospitals, you would expect this backlog and people rushing for care, right? All this [inaudible 00:04:22] care. And what we’ve seen is that’s really not happened. It’s been a slow elevation back to 2019 levels, particularly on the ED. And so as we look at those rising numbers, they’re not like an avalanche. It’s not like a tidal wave. They’re just slowly coming up, which means that revenue for hospitals isn’t just coming back in floods, right? They’re just not regaining what they lost during the COVID years. They’re having to try to keep the steady space.

Mark Furgeson: Yeah. And ED volume is especially interesting because so much of inpatient volume is driven through the emergency department. So we still see those volumes down, but of course, behavioral health volumes are significantly up to complexity of those cases. The general complexity and the ED has still kept the ED full.

Michelle Mader: Yeah, I know. Absolutely. And to make things more interesting, length of stay, which is basically how long a patient stays in the hospital from the time they enter the door until the time they’re discharged, the healthcare industry kind of gets paid on a DRG basis or one lump sum for that length of stay. So the shorter our patient stays in a hospital, the more essentially money hospitals make in theory. And what we’ve seen is that the length of stay or the acuity, how sick patients are, is increasing. And it’s actually up five and a half percent from last year, right? So we’re seeing actually sicker patients in the hospital than we were even last year. And last year wasn’t at the height of COVID.

Michelle Mader: On the surgery front, which we always find interesting because it’s the economic engine for healthcare providers, their minutes are not really fluctuating. In other words, the number of surgeries and how long the surgeries are going on is only a 0.1% since last year, which means that this backlog of people not having surgery because they didn’t want to come into the hospital, we’re really not seeing that come back and/or that’s already passed us and we’re kind of leveling out. But that’s the economic engine for most healthcare providers. It produces the most revenue on that front.

Michelle Mader: Now on the flip side of that, right, we’ve been talking about hospitals, is that outpatient revenue is up significantly year over year. Almost 10%, 9.4%. So we’re seeing this shift, right? You heard me talk a little bit about what’s happening at innovative care deliveries in my introduction of this shift from inpatient care going to a hospital, to going to your neighborhood, urgent cares to your neighborhood providers, to your neighborhood CVSs for care. And so we’re really starting to see that as well.

Mark Furgeson: Yeah. And this increase in length of stay in the inpatient side has really added to the complexity of planning for healthcare facilities. We’ve got a client in the Midwest that finished a new hospital in 2019, used all the benchmarks that we have been using to project bed numbers. And they have significant capacity issues because their length of stay is up by almost 50%. And the real trick here as we plan now is trying to project what post COVID two years out, three years out may look like related to length of stay. So we’ll continue to track those things.

Michelle Mader: Yeah. And there’s some other metrics. Revenue is a big deal, right? Top line revenue is what a lot of people look at even in their commercial businesses or in general economic terms. But the thing that everyone, even us who are parents and family members and just general community members, is the rising inflation, escalation and expenses we’re seeing across the country. And the healthcare industry isn’t immune to that. And so they’re really seeing expenses rise which is putting a lot of pressure on operating margins, particularly around labor. They’re over month over month. And there’s been a lot of news and press releases around travel nurses and we’re paying all this money for people to travel around the country to substitute for staffing who aren’t coming back to the hospitals. And that’s generally true, but most providers have gotten a handle on those contracts and are trying to push those labor expenses down.

Michelle Mader: But just to kind of give you an idea, the surge year to date, and this is from January to May, so you’re talking essentially five months or so, labor is up 13.5% and it’s just tremendous in those five months. So when you hear about services closing or access or waiting lists or things like that, a lot of it has to do with staffing and not necessarily their ability to provide services long term. When you look at all of these, so kind of slightly slowly coming back volumes. When you look at the rising expenses that we’re all feeling on a day to day basis, from gas to groceries, the operating margins of the healthcare industry isn’t great right now. And it hasn’t been great and it’s been buoyed by the CARES Act for a number of years.

Michelle Mader: And so we’re starting to see that downturn unfortunately. But year to date, we’re down. From last year of May of 2021, the operating margins are down 45.6%. That’s like almost half. What? They were a year ago? Now again, we’re seeing the slowing and trickling in of CARES Act money, but providers are just… Between the expenses and the slowly rising revenue, they’re just not making it up. And so the operating EBITDA margin from last May is also down 36.1%. Those are double digit huge numbers for the industry. So we’re watching this very, very closely as it relates to what sort of we think is going to happen in the next couple of years.

Andrew Dick: So I want to touch on two points that both of you made. So Mark, you said you were working with the health system in the Midwest, worked on a project, currently used the metrics at the time that were appropriate. Fast forward to today, the hospital doesn’t have enough capacity. What is the advice to that health system? Do you look for expansion options or do you wait and see how things shake out over the next 12 to 24 months, given that we’re still living through a very unique time coming out of a pandemic?

Mark Furgeson: Yeah, we are living through a unique time. And the risk is higher than it was in this last planning cycle because we’re routinely seeing $800 a square foot for construction cost in healthcare. So we will continue to look first towards decanting services to purifying inpatient facilities to inpatient volumes as best we can being conscious of the efficiencies of equipment and things like that. But we will have to look at an option to expand that hospital. And it’ll just come after we’ve looked at ambulatory options.

Michelle Mader: Yeah. And the trick of that is really on the sort of the staffing side, right? Because we’ve got clients who have opened up buildings, who have opened up additional floors not to be able to put patients in there on day one because they just don’t have the staff. So yes, the capacity is at some level in some markets, particularly urban growing markets like Florida and Texas, those capacity issues are what we call beds in a head, right? Or heads in a bed. And so that is very true. But the issue is if we can’t staff them, it doesn’t matter how many beds we build. They’re just going to sit empty. And that’s a capital cost sitting on the books with no revenue generation to support it. And that’s risky. So this balance between the expenses and the staffing and meeting the capacity and purifying the hospital is going to be tremendously important in the years to come.

Andrew Dick: That’s right, Michelle. I mean, I’ve worked on a couple projects on the east coast recently. At least one was put on hold because the health system said, “Even though we’re in a growth market, we can’t find the staff to provide the services in this new to be constructed building.” So I think you’re spot on. It’s a huge challenge.

Andrew Dick: Michelle, I want to hit on another point you brought up as well when you talked about some of the financial data. You talked about the growth in outpatient services. What type of advice are you giving to health systems that are seeing that growth and profitability in outpatient services? Do they continue to double down on those services whether it be urgent care or ASC type services?

Michelle Mader: Yeah. So planning outpatient environments is kind of a little tricky business and mostly because as you would… Most common people or most of the general community thinks that every physician makes a ton of money, right? I mean, everybody wanted to grow up and be a lawyer or a doctor when they were in school, right? Because those are the professions back in the day that made a lot of money. And the reality today is, given the current reimbursement and the current expense structure, a lot of healthcare providers lose money every time they employ a physician practice in primary care. Now that is not the case in specialty. So your orthopod, your neuro, all of some of those subspecialty, they still make what we consider a tremendous amount of money in the industry. And so they’re very profitable. So yes, the healthcare providers are looking at doubling down in some of those key services in order to fuel and to back fill some of what they’re losing on primary care.

Michelle Mader: But what we’re really seeing to shift to outpatient is not only from the hospital to an ambulatory or neighborhood environment, but also from the neighborhood environment into telehealth, right? And those payment structures, the federal government hasn’t… They’re starting to look at them coming out of the pandemic. They’ve solidified them and they’re going to keep them rolling, but we’re not getting anywhere near paid if you go in to see your physician versus if you call them on the video, right? I mean, it’s a delta of almost 3X difference between the two. So we’re still incentivizing providers at some level to continue to push in-person visits to their practices financially. And to some metrics, it’s needed from an outcome and from a patient service standpoint because telehealth financially hasn’t caught up with the rest of the industry to make it more profitable.

Andrew Dick: Interesting. Those are great metrics. Let’s switch gears and talk about private equity and how private equity firms are moving into healthcare and the impact that its had on different markets that you all are working in. Michelle, Mark, what are your thoughts at just a macro level?

Mark Furgeson: Yeah. And we’ll only touch briefly on this today, because let’s face it, this could be a whole podcast in itself. But part of the reason that we’re tracking private equity investment is that we’re concerned at some level that the types of companies and the changes that these companies are making in healthcare could disrupt the pathways by which many of our legacy clients are generating volumes, tracking volumes, projecting volumes. And those are the tools by which these companies balance their for-profit services with the things that are more mission focused. So what we’re seeing, it’s of course I think everybody knows that we’re seeing a tremendous increase in investment by private equity in healthcare. From 2015 to 2019, almost a 300% increase investment. Every year since then double digit increase.

Mark Furgeson: But what’s really interesting to us is the types of companies that private equity is investing in. Initially, these were hospitals under the theory that we had an aging population in America. And then it was on kind high margin, unregulated services, somewhat argue that almost single handedly created the No Surprise Billing Act. But what we’re seeing now is a recognition by private equity that their investment focused on capitated care, healthcare advantage, value based reimbursement. Reimbursement has long term valuation gain. So that started with buying up primary care physicians. We’re now seeing private equity play in the consumer enabling space. And again, all those kinds of things can impact these relationships with physicians and with consumers that legacy healthcare providers have depended on for years to generate volumes, to control volumes, again, to balance the financial side of what they’re doing.

Mark Furgeson: So we’re tracking companies like Babylon that is in the consumer enabling space. It has some really interesting technology that they’re playing in. DispatchHealth has been a fascinating company to watch, a little bitty company in Denver that started in 2013, operating in two or three markets, some private equity backing that came in 2018, 2019. Within a year or two, DispatchHealth was in 19 markets in 12 states. I checked last night and they’re now in 41 markets in 25 states. It’s extraordinary the accelerant that private equity dollars can push to scalability like we’ve seen doing in so many places. So we’ll continue to watch this, Andrew. Again, we want to make sure that we can guide our traditional and legacy clients in a way that will help position them best for success going forward.

Andrew Dick: Yeah, those are great data points, Mark. And I agree that private equity has had a significant impact on healthcare services. Just a few years ago, we saw private equity heavily invest in home healthcare. And just as those companies are looking to exit, it looks like the big healthcare insurers are buying up those companies, really going all in on home healthcare services. Really fascinating to watch.

Andrew Dick: Let’s switch gears again and let’s talk about the regulatory landscape. Both of you co-authored an article titled How To Claim Healthcare Market Share on the Verge of Certificate of Need Irrelevancy. A really, really good article. A timely article. It was published at the end of May, caught my attention because I’ve been tracking the regulatory landscape and changes in the CON laws. Let’s talk about at a high level the regulatory landscape and the certificate of need laws in states and how it’s changing. In your article, you talk a lot about the landscape across the country. Mark or Michelle, just give me your thoughts at a high level. Is COM relevant today? What’s going on across the country as these laws evolve?

Michelle Mader: Yeah. Thanks, Andrew. So this is an area that I’d like to just… CON is certificate of need. And just for our listeners who may be not understanding exactly what we’re talking about, it is a state based law or subtle laws that basically govern healthcare providers, people who provide healthcare services with their ability to expand their ability to provide better access to services or put new services in new markets, et cetera. So originally, historically CONs were put in place to enhance access, making sure that everybody had true healthcare, that they could access services in their local communities. It was really to reduce duplication, right? Let’s not have two MRIs sitting five miles from each other in the same market increasing cost. And then historically, your state legislatures have been looking at making sure that your role, those areas that we don’t have, a lot of infrastructure and your local providers continue to be viable, right? That they weren’t essentially putting each other out of business.

Michelle Mader: And so that’s essentially what CON at a state level. And so right now there are 35 states plus Washington, DC who have some type of CON law, but they very really dramatically across each of the states. And during COVID, about 24 of those states either suspended or permitted emergency exceptions to their CON process, meaning that they said, “Okay, we’re in a pandemic, right? We want to make sure that everybody has everything they need when they need it. And we don’t want them to have to jump through regulatory hoops in order to access the needed infrastructure.” And so they really significantly reduce those.

Mark Furgeson: Yeah. This has been… Excuse me. This has been an interesting thing to watch. This discussion has been bubbling around on the value of not-for-profit healthcare in America for years. COVID was kind of an accelerant to this discussion. We had a lot of the CON legislation, the hurdles were brought down so that we could access care, look at alternative care sites and the things that went with that. And what immediately came out of that really before we had a chance to analyze the data was a discussion as to whether we needed CON at all. And that’s kind of fascinating when you think about it and not all that assuring to me personally, but that’s the situation we’re in.

Michelle Mader: Yeah. And so a lot of policy makers are considering CON reform or elimination in at least 18 states in this past year. So we had 24 that suspended. Out of the 24 that’s suspended, 18 of them have gone, “Well, do we need these at all?” Right? They worked just… The healthcare industry was able to move forward just fine during the pandemic. We removed barriers that were there historically. We’ve not seen us… And to Mark’s point, we haven’t had a chance really to analyze the data on the long-term effects. But they’re looking at this.

Michelle Mader: And so in the last year or two, there have been 10 states such as North and South Carolina that have looked at bills that are either fully or nearly fully repealing their previous laws. In other words, they’re looking at complete elimination or almost complete elimination. But some states are saying, “Oh, hold on one minute. First of all, the jury’s out. We don’t know the long term effects of some of these reductions or these exceptions. And so let’s carve out some sections of the CON that we know that are maybe not applicable in today’s world.”

Michelle Mader: And so for instance, like for cardiology procedure, so a cath procedure or something like that, they’re moving to the outpatient setting in a hurry, right? Just technology and medications are allowing patients to have these procedures in true outpatient settings and not have to go into the hospital to have their heart looked at or to look at a stent or a balloon put in from a vascular standpoint. But some certificate of need in some states have prevent a cardiologist from going out to ASCs. And so we’ve got this momentum that says, “Hey, we can do it in a better care, better outcomes in a cheaper setting. And it’s much more convenient for the patient.” But the state’s going, “Well, wait a minute, you can’t do that.” And everybody’s going, “Okay, what’s going on?” So there are some parts and pieces of the CON law that they are releasing or eliminating that makes sense based on where the healthcare industry is headed, but it’s been fascinating to sort of watch what has been accelerated in the last two years.

Mark Furgeson: Yeah. One of the things we focused on in the article is kind of the levers to partial CON repeal. And I think that might be the most likely scenario that will get states that will focus on health equity or will get states that will focus on the cost side and the cost metrics or creating better pathways to healthcare for rural environments. And that’s something we’ll continue to study because I think again we’re going to see that in an individual state basis.

Michelle Mader: Yeah. And just, everybody is looking at, “Okay, what’s the data going to tell us?” And so, where everybody right now is watching Florida. So back when Florida removed their CON in July, I think, or the summer of 2019. So before the pandemic, a good six, nine months before the pandemic, we’ve seen this huge flood of service development in the state. The number of zoning and building permits have increased dramatically in the last three years and general construction in that state. Now, this is not healthcare specific, but general construction in the state of Florida due to the economy, the COVID backlogs, tremendous demographic growth, I mean, people are pouring into Florida from a state based population, it’s up 31% in the first half of this year, of 2022. So tremendous amount of growth in a state that released their CON. And a lot of that is healthcare to be honest. People are opening new hospitals, new ASCs, new urgent cares, but you have the prime demographic for healthcare, right? And aging retiring population moving there in mass because of the weather and because of their state laws regarding income and things like that.

Michelle Mader: So we are watching. We saw this in Texas several years ago. Texas has had very little regulatory overview in the past decades. We’ve seen them really explode in services. And then capitalistic markets doing what they do, which is regulating demand eventually. But that’s in eventually a couple of years. And I think we’re still several years out from seeing that in Florida.

Mark Furgeson: Yeah. And we’re seeing some interesting things on the real estate side too. I think in both Texas and Florida, we’ve seen things like land banking. I think we bring tools to this as well, but systems know in growth areas where they should be and where their competitors are. So buying up that intersection, looking for opportunities from a regulatory perspective to kind of carve out opportunity to build in places. That’s part of the reason we’ve seen a rise in freestanding Eds, which when you think about it, you couldn’t think of a more operationally expensive model, but it is our flag in the ground to a lot of these fast growth areas.

Michelle Mader: But what we’re saying, the CON is extending into other markets. And so when you look at the overall regulatory mindset right now of the Biden administration and of our current CMS and at the attorney general and at the state level, everybody is looking at healthcare. And the reason is, one, it’s been in the news nonstop, right? Since the pandemic. So it’s on first of everybody’s agenda. Two, it’s a very personal issue, which we all know from an individualistic perspective. But then also it’s one of the highest growth areas of cost for employers, right? They have been seeing for decades that their premiums just increase over and over again. So everybody is focused on healthcare and the cost reduction in healthcare. So we’re seeing a lot of M&A scrutiny as we look kind of moving forward.

Andrew Dick: So let’s talk about that, Michelle. Lots of M&A activity over the past few years. When I’ve had discussions with you and mark about this in the past, it seems like there’s not only been a lot of regulatory oversight, but the results of the M&A activity have been mixed depending on how you look at these larger transactions, in particular big health systems emerging with other big health systems. The question always comes up, is it really good for the patient or consumer in those markets? What are your thoughts?

Mark Furgeson: Well, I think the data would say… In fact, if we asked the justice department, I don’t know that they would quantify it as mixed. They would say consistently, “We have not expanded care. We’ve not lowered cost.” The original idea of certificate of public advantage, those metrics haven’t necessarily played out the way we hope they would. And I think that’s part of the reason we’re seeing a kind of a competition forward administration putting tools in place to limit competitions at least in a horizontal way.

Michelle Mader: Yeah. And they’re being very bullish about it, right? They’re not even trying to hide sort of what they’re doing behind the scenes. They’re just kind of straight out there front. And so as of June of this year, so we’re sitting here the 1st of August, but as of June of this year, nine healthcare systems deals have been called off this year alone based on the FTC, right? Based on the DOJ or the FTC coming and going, “Guys, we don’t really like this look. You’re going to become a monopoly in a market. We haven’t seen the data that says you’re going to be able to pull off what you are promising to the communities. And so we are going to either fight it directly, which they’ve had in some instances, or we’re going to disprove of it so strongly that it’s not worth the expense for you to fight it.”

Michelle Mader: And so we’ve seen this with the for-profits and the not-for-profit. There is no favoritism in this perspective as it relates to the healthcare system. And so it was interesting. I was reading an overview of this in a journal not too long ago. The FTC said this in a statement when they put to bed essentially the Steward Health Care, which was in Utah was going to sell five of its hospitals to HCA. And then RWJBarnabas Health dropped its plan to purchase the New Jersey based St. Peter’s Healthcare System. So when all of this was happening and these examples, the FTC came out and said this, “These deals should have never been proposed in the first place. And the FTC will not hesitate to take action to enforce the antitrust laws to protect healthcare consumers who are faced with unlawful hospital consolidation.”

Michelle Mader: So they’re calling it straight out, right? “These deals shouldn’t be put together to begin with. We don’t want hospital consolidation. We are out here to protect the consumers and the patients, and we want lower costs.” And so we are seeing this everywhere. And it’s not just at the federal level, right? That’s the FTC at the federal level sitting in DC. But also at the state level. So our hometown is Charlotte, North Carolina. And just this last week, our eternal general asked our own in the North Carolina Department of Health and Human Resources to deny HCA Healthcare owned Mission Hospital’s application to expand in Buncombe County based on the lack of competition. So it’s the attorney general in our own state here in North Carolina even in the last week had said, “No. Mission is already in Buncombe. They’re the only player there. We don’t want them adding 67 beds. We want other competition in that area.”

Michelle Mader: And for those of you who don’t know where Buncombe County is, it’s out there by Asheville and it’s in rural North Carolina. We’re not talking about a metropolitan city. We’re not talking about a dense area. It’s rural healthcare, but they want competition even in rural healthcare, which kind of flies in the face of what CON in North Carolina has tried to ensure for years, which is that those rural healthcare providers are viable long term.

Michelle Mader: So when you look across this, they really are scrutinizing and trying to ensure lower cost access for healthcare on a horizontal basis. So anything or of a hospital system, acquiring or merging or doing it with another health service system in the same market, everybody’s coming out and going, “No, if you’re going to create a monopoly, if you’re the only player in town, we really want to discourage those practices.” But that’s not necessarily the case when you look at vertical integration.

Mark Furgeson: Yeah. I think we’re encouraging our clients to look at vertical integration, both because we think it’s good business taking a page from what private equity’s doing. But if they are focused on horizontal mergers, we think it really takes a special focus on the data, a special focus on how they’re going to improve healthcare in the market. Why are they specifically the best player to do it and how are they going to improve equity? How are they going to improve the lives of people in many rural environments who don’t have access to care, have transportation issues? What are they going to bring to that will speak to the FTC and address the issues and concerns they have?

Andrew Dick: Yeah. You’ve all hit on a number of hot topics that we’ve been tracking. Really if I had a headline, it would be the rise of the state attorney general around the country where they’ve taken a more active role in regulating healthcare. Couple points on the east coast. We know that in states like Rhode Island, there seems to be more oversight of nonprofit healthcare systems selling to for-profits for fear that the for-profit health system may sell assets in connection with the sale lease back and then somehow the community may lose control of valuable healthcare assets. And then I know that I had a discussion with both of you about Mass General in the news. Maybe one of you could talk about that. They had very grand plans to expand in their markets. It sounds like the state AG stepped in and started asking some questions. Maybe you could hit on that just briefly.

Michelle Mader: Yeah. And that’s been in the national headlines for… I think we’ve been tracking this almost a year now. It was the first big… And this wasn’t a merger. So for those of you who are listening, this isn’t a consolidation of healthcare systems or a vertical horizontal. This is just them expanding their own system. So they basically proposed… Mass General proposed, which by the way is the largest healthcare provider in the state of Massachusetts, they proposed a $2.2 plus billion expansion plan. It really consisted of about four major projects, four or five major projects depending on how you want to break them down. And then when they proposed this, the state came back and said, “Well, well, wait a minute.” It wasn’t the AG office out of the get-go.

Michelle Mader: It was really Massachusetts health policy commission that they got set up, that they came back and said, “Wait a minute. We want to know a performance plan. We want to see from your performance plan on how you spending all of this money in the state is actually going to decrease healthcare costs that give people more access, and more importantly, make yourself more efficient, right? We are funding through Medicaid and Medicare the portions of your revenue all the time. So we need you to prove to us through a performance plan that you’re going to be able to improve healthcare overall for the state.” So months went by and they put together a plan. Essentially what happened is, ultimately they greenlighted two of those four to five projects that were huge expansions. They’re going to be a billion plus dollar expansion towers essentially that are going to be created. And then the health system took off the plate some of their ambulatory environment or ambulatory for projects. They were going to do two or three ASCs out in the community.

Michelle Mader: So what happened is this health commission essentially cut their proposed expansion by half by saying, “You can’t prove that what you’re proposing is ultimately going to be in the best interest of the Commonwealth. And so therefore we don’t want you to do it, and we’re going to discourage you to do it.” But the amount of expense, the amount of due diligence, the amount of political PR that went into this for months has been tremendous. But it was the first one that we saw where really the state stepped in heavily and said, “No, it’s not just M&A. No, it’s not just monopolies and markets. We don’t want you spending our precious public dollars that you get by being a not-for-profit in in profitable or only focusing on certain aspects of access. So that was really something different.

Michelle Mader: And I think other states are going to do the same thing. I think we’re going to continue to see that these large traditional healthcare providers who have billions of dollars and who control state-based healthcare are going to find more and more scrutiny at the federal level, at the state level, but also at the local level. So I was reading an article not too long ago where Saratoga Hospital in New York, they wanted to rezone 16 acres, right? This isn’t small. This isn’t a $2 billion project, wanted to spend $14 million on expanding the hospital and rezone 16 acres and the local community and the local government came back and said no. Right? “Our healthcare’s already expensive. You can’t prove to us that this is going to make our access and our outcomes any better. It’s just going to be passed along to the consumer and into our employer/payer based and increased premiums, et cetera. So, no, we don’t want it.”

Michelle Mader: And I thought, whoa, that’s taking it to the local community level. So there is enhanced scrutiny and attention at this, for this in the healthcare providers across all levels of oversight.

Mark Furgeson: And I think that as there are healthcare pundits that would say, “Well, that’s just Massachusetts or that’s just New York,” but we see a fairly good consistency with priorities on both sides of the aisle on this issue. This intention to lower the cost of care to prove that not for-profit care is an advantage to Americans, I think it’s something that is not just an administrative specific thing.

Andrew Dick: Yep. Michelle, you hit on something that we’ve talked about in the past. Local planning and zoning authorities stepping in based on feedback from the community. I was talking with one of the major health systems in Florida. They don’t have a certificate of need law to deal with anymore, but what they found is they’ve received quite a bit of resistance in certain communities at the planning and zoning level. So that’s a new hurdle that these health systems historically haven’t had to address in the past. It was always there, but not so much. These planning and zoning bodies are taking a more active role in shaping healthcare, so to speak.

Mark Furgeson: That’s frightening.

Michelle Mader: And it tells us that we aren’t… I’ve been doing this for 25 plus years. And for a long time, there was a subset of the population who really understood healthcare, right? Who at the consumer level who understood their costs, who could decipher an EOB when you get it from your payer and from your insurance. And I think COVID has accelerated the general consumer’s attention on this issue. It has highlighted wellness and behavioral health and mental health sustainability and has also taught people to access lower cost of care. And all of a sudden they said, “Well, I’ve got a sore throat. Instead of going into the ED where it’s going to cost me $2,000 or $3,000 for store throat, I’m going to call telehealth. Or I’m going to go to my urgent care because I don’t want to go to the ED because I don’t want to catch COVID,” right?

Michelle Mader: It wasn’t because of cost to begin with. It was because they were scared. And now that they’ve seen the benefits of that, we’re starting to teach huge population bases on how to navigate the healthcare system because they were forced to do it during COVID. They were forced to look at alternative sites of care and now they’re realizing the financial benefit. And I don’t think that tide’s going to swing back anytime soon if ever. And so COVID really accelerated the teaching of both at a state level, at local levels, at your local community and even within your families on how to navigate healthcare in our system. And I think that’s a benefit to everybody, but it’s changing how we plan. It’s changing how we look at strategy and it’s changing how we’re going to move forward as an industry for sure.

Mark Furgeson: Yeah. And that might be kind of the big takeaway. I think you combine some of the consumer choice changes that we’ve seen that technology’s been an accelerant to. And put that with the double digit impacts of some of those financial metrics we talked about and hopefully we’ll be moving towards new pathways for care, more efficient ways to do healthcare and get the better advocacy.

Michelle Mader: Absolutely.

Andrew Dick: Terrific. Michelle, Mark, this was a great discussion. Thank you for being on the podcast today.

Andrew Dick: Just to remind our audience, this is part one of a two part discussion. Our second part will be focused more on staffing and labor related issues for hospitals and healthcare systems that will be released soon. I want to thank everyone for listening today on your Apple or Android device. Please subscribe to the podcast and leave feedback for us. We also publish a newsletter called The Healthcare Real Estate Advisor. To be added to the list, please email me at adick@hallrender.com. Thank you.

Mark Furgeson: Yeah, our pleasure. Thank you.

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Real Estate Year in Review – 2021

2021 Real Estate Year in Review

Join Hall Render attorneys and advisors to hear about the top trends in real estate from the past twelve months.

Podcast Participants

Andrew Dick

Attorney, Hall Render

Danielle Bergner

Attorney, Hall Render

John Marshall

Advisor, Hall Render Advisory Services

Jerimi Ullom

Attorney, Hall Render

Andrew Dick: I am Andrew Dick. I’m an attorney at Hall Render. I lead our firm’s real estate service line, and I’m joined by my colleagues, Danielle Bergner who’s a real estate attorney in our Milwaukee office, John Marshall, who is a consultant through Hall Render advisory services, and Jerimi Ullom who should be on shortly, who is an attorney in our finance service line. And what we thought we would do is provide an overview of some of the macro trends that we’re seeing in healthcare, real estate and cover some of the headlines, cover some regulatory trends, cover financing trends and then cover some housing intervention strategies and trends. And so I’ll kick the presentation off. This is supposed to be an informal style of presentation, so your participants are more than welcome to chime in, ask questions and stop us along the way. We have slides, but most of the slides are high level concepts.

Andrew Dick: So, I’m going to start the presentation then I will hand it off to John and Jerimi to cover some financing trends, and then Danielle will wrap up with some housing trends. So, thanks everyone one for joining us. We know this is a very busy time of year. We appreciate your time and look forward to a lively discussion. So, the past 12 months has been really interesting from a healthcare real estate perspective. There have been an awful lot of activity in a number of different areas, and we’re going to focus on really hospital, hospital type projects, MOBs, ASCs. We’re not going to hit a lot on senior housing. Danielle will talk just a little bit about it, but we’re going to try to cover just level trends. So, a couple of the trends I’ve noticed over the years, over the past 12 months, I should say, are in the area of academic medical center growth, growth in the ambulatory surgery center market, and a number of changes in certificate of need laws that are really driving growth in a couple of states.

Andrew Dick: I’m also going to talk a little bit about telehealth and the impact on healthcare real estate, property tax exemptions, and then government intervention. So, if you look at some of the trends over the past year or so, you will see that most of the major hospital projects around the country are really sponsored by academic medical centers. And if you look at some of the data, just over the past 12 months, it’s really impressive to see the size of the projects and the growth in the academic medical center sector. It’s really, really impressive. And it’s not just in one part of the country, it’s all over the country. In terms of academic medical centers, what do I mean by that? Usually that means a healthcare institution that’s sponsored by a university or a university medical center. And there’s been tremendous growth in that sector primarily because academic medical centers employ most of the specialists in various parts of the country.

Andrew Dick: So, they’re usually based in urban areas, major metropolitan areas, and they have all the specialists that most regional medical centers or rural or critical access hospitals that don’t have the resources, or enough patient volume to employ the specialists. So, I’ve got a picture here of UC San Diego talking about one of their major multi-billion dollar projects. And by the way, the University of California health system, this is just one of their major capital projects going on right now. There’s a number of projects in Irvine that UC has sponsored along with a number of other markets. Here are some trends about the size of these projects. And the reason why they’re noteworthy is just because how big they are. Most of them, when we talk about them, they’re very expensive on a price per square foot basis.

Andrew Dick: And most of these projects are in the billion of dollars to complete, and that have anywhere from a five to 10 year construction timeline. Major projects, phase projects, many of them are mixed use projects. Many of them have a million square feet or pushing a million square feet, and include pretty significant bed tower projects along with outpatient facilities, really all built into one. And so these are the major projects we’ve been tracking over the past really two years, I would say. Other trends, the big news if you’re watching, is the growth in the ambulatory surgery center market. And for many years, some of our hospital clients would dabble in surgery centers either through joint ventures or they would pick up or build a surgery center, but they didn’t really put a lot of emphasis on the surgery services that were offered there primarily because the reimbursement wasn’t there years ago. Fast forward today, more procedures can be performed in a surgery center.

Andrew Dick: There has been tremendous growth in the surgery center industry. What’s really interesting is if you look at the top 10 surgery center owners on this slide, what you see is that number three, we have Optum UnitedHealthcare’s physician practice and surgery center arm, which is very interesting that they have such a big presence in surgery centers, which tells you that that’s the future of healthcare. But what I find to be the most interesting story is, Tenet Healthcare’s push into surgery centers. And Tenet owns USPI, which is the biggest owner operator of surgery centers. And if you’ve watched over the past few years, Tenet has exited the hospital market in a number of parts of the country, for example, South Florida, other areas as well. And what they’ve done is they’ve taken that capital and invested it into surgery centers. And if you look at their financial reports, a significant portion of their revenue is no longer coming from their hospitals, it’s coming from surgery centers. And when you see Tenet Healthcare make such a major shift, that’s something you should pay attention to.

Andrew Dick: This is the most recent story about Tenet USPI acquiring more surgery centers, investing $1.2 billion into this transaction to pick up 92 ASCs. And the pace and the size of some of these transactions has really been phenomenal. So, it’s something that’s worth talking about and worth watching. Other macro trends are changes in the certificate of need laws, which is really driving growth in the hospital industry that we haven’t seen in years past. And if you look at states like Tennessee and Florida, you’ll see pretty significant growth. Tennessee has made some changes to its CON law over the past 12 months, which allow for a little bit more flexibility when you’re trying to make your case for a new hospital project, that’s driving growth. The other significant change in Tennessee CON law is that there’s an exclusion for behavioral healthcare facilities, which means if you’re going to build an inpatient psych hospital in the state of Tennessee, the way that the rules are written now, you would not have to get a certificate of need.

Andrew Dick: So, those are pretty significant changes. But the headline story has been Florida. Florida rolled back at CON with respect to certain hospital projects. And I’ve got an article here that’s dated May 18th, 2021. Believe it or not, that’s a bit dated. That article covers a list of projects that we’re pending as of the date of that article, most of which are hospital expansion projects. And if you look at, as of may, there were something like 20 inpatient rehab hospitals being constructed, 12 new general acute care hospital projects, couple of freestanding EDs, new medical campuses, a behavioral hospital and ortho project. That was as of May. If you fast forward to today, I would bet that that number maybe close to double what it was in May. Almost every major health system in Florida has announced a major new hospital project or a major expansion that’s in the hundreds of millions of dollars.

Andrew Dick: And on this slide, we’ve got a couple of headline stories. Orlando Health announcing a number of big projects, HCA Healthcare just recently announced several new hospital projects. And then Advent Health has been very aggressively growing in the Florida market. It’s remarkable. And I think some of it is because not only the shift in population to the Sunbelt states like Florida, but also there’s been pent up demand in my opinion. If you go down Florida and you visit some of their hospitals, many of them in South Florida in particular are pretty dated. And so with the rollback of the CON law, I think we’re going to see substantial growth over the next five years. So, big headline news, we’re all watching it. But the other takeaway here is that a majority of the projects that were listed as of May, are inpatient rehab hospitals, which is a trend nationally with a couple of the big players building, we call them earths for short, building earths all over the country.

Andrew Dick: Other news. Telehealth, we get a lot of questions about telehealth. There’s been tremendous interest in telehealth from our hospital and healthcare clients all over the country. There’s been tremendous growth in telehealth, but the question I often get is, well, what will happen to the inpatient healthcare facilities or to medical office buildings long term? Is that going to reduce the demand for in-person visits? And the short answer is no, there’s been quite a few studies over the past 18 months talking about demand for telehealth and patient preference. And what you’ll find is if you read those reports, three out of four patients prefer inpatient visits. The only exception is that if you have a follow up visit with your physician, after the initial visit, there are some reports that suggest that follow visits are really ideal for telemedicine. So, keep an eye out for that.

Andrew Dick: The other trend that we’ve noticed, JLL, CBRE and the major healthcare real estate groups have talked about the fact that with telehealth, we expect there will be an amount of demand for medical office space that’s equal to, or in excess of where we’re at today. Really because telehealth requires additional space that’s outfitted for the equipment and designed for clinicians to interact with their patients. Other news, we’re always watching property tax exemptions across the country, because nonprofit healthcare systems enjoy significant financial savings through property tax exemptions. And if those exemptions were to ever to be challenged or to be rolled back, most of the nonprofit clients, their margins, which are often pretty slim to begin with, somewhere around four or 5%, would take a major hit. And most of these clients or health systems, I should say, aren’t really prepared for a challenge to their exemption. But we’ve seen activity in a number of states primary early on the East Coast of late.

Andrew Dick: This is the most recent headline about a Tower Health Hospital where its exemption was denied. When I read the story, I was just shocked at the value of some of these hospital based property tax exemptions. They’re in the hundreds of thousands of dollars, in some cases, they’re valued at a million dollars. And so at any point, those exemptions are challenged or rolled back, the nonprofit healthcare provider has a major liability that it has to deal with that’s usually not budgeted. Other news, really interesting. Again, on the East Coast, for the past two years, there’s been a number of legal battles involving a hospital in New Jersey that’s operated by CarePoint. CarePoint at one point sold off it’s hospital and leased it back, and it’s caused a number of lawsuits challenging whether or not that was a legal transaction. The local community at one point threatened to use imminent domain to try to get control of the hospital assets.

Andrew Dick: And most recently, just a few days ago, there’s a New Jersey state bill that was proposed that would limit how and when the owner of a hospital can evict the operator of a hospital. The bill directly aimed at this CarePoint dispute that’s been going on for some. What’s also interesting is that in one of the neighboring states, Rhode Island, there’s also been the attorney general who’s hit the brakes on a number of transactions that would permit the sale and lease back of hospital facilities in Rhode Island. There are a number of reasons why the attorney general has stopped or tried to stop those transactions. But what we’re finding is that there are a number of private equity groups that come in to try to rescue struggling hospitals. And what they immediately do is separate the operations and the real estate. And in many cases, the private equity groups that own the hospital assets end up setting aggressive rental rates to get aggressive returns.

Andrew Dick: And what happens is the hospital operator sometimes struggles, and then the community gets upset when certain healthcare providers or services aren’t available. So, this is something to keep an eye on. I’ll do a brief regulatory update. A while back, this was a few weeks ago. The public health emergency was extended through January. Why is that significant? Because a number of other laws are tied to the declaration of a public health emergency. For example, those of you who handle stark and kickback compliance issues will know that the stark law waivers in many cases are tied to the declaration of a public health emergency existing. So, what does that mean? That means that for at least the next few weeks we’ll still have the benefit of a number of laws, including the stark law waivers that allow us to be a little bit more creative to deal with struggling tenants, and other issues between hospitals and physicians so long as this declaration exists.

Andrew Dick: And I wouldn’t be surprised if it’s extended again in early 2022. Other updates, we’re always tracking self disclosures under the CMS protocol and the OIG protocol that involve real estate. Here are some recent settlements. I don’t think there’s anything that’s new here other than these self disclosures are consistent with what we’ve seen in the past. Either there’s been a mistake in a leasing arrangement, or someone failed to document something properly and physicians or other referral sources received a benefit. And as a result, the providers decided to self disclose. But some of the settlement numbers are pretty significant here.

Andrew Dick: I show this chart and we update it every year or so. If you’re ever monitoring, where do the self disclosures, like where are the issues that providers are dealing with. This show based on historical data over the past probably eight, nine years, when there is a self-disclosure involving real estate, there was usually a mistake in one of these categories, fair market value, failure to get an agreement signed or failure to put it into writing in general, failure to collect rent. There was some additional space that wasn’t accounted for in some other kind of remuneration. Remuneration, meaning something of value that wasn’t accounted for in the arrangement. Other updates. We’ve been tracking closely the CMS and OSHA vaccine mandates. What’s interesting is, just as those came out and we’re ready to go into effect, a number of complaints were issued and then courts got involved and there was an injunction on the CMS and OSHA mandates.

Andrew Dick: But it’s interesting what we’ve seen. Even after those injunctions had stopped the mandates, there’s been a couple of trends you need to watch here. Some of our health systems in urban areas have started putting into their contracts, a requirement that all vendors comply with a vaccine mandate regardless of whether or not the CMS or OSHA mandates are upheld or permitted to move forward. So, that’s interesting. The other big headline that I didn’t put a picture of the story, but it’s really fascinating. It just came out a couple of days ago. A number of months ago, the major health system said, we’re going to require our employees who be vaccinated. Well, some of the big for profit healthcare providers have just rolled back the mandates. HCA and Tenet are the two big players who have said, we’re having trouble staffing our facilities, so we’re not going to require a vaccine in certain cases. And that just came out in The Wall Street Journal just a few days ago, which is really interesting. Real estate capital trends. I’m going to turn it over to John and Jerimi at this point.

John Marshall: Hey, before we get into any of this, I just would ping the crowd and the audience to see if any of these other experts that are joining the call today have something to opine on relative to telehealth or space utilization trends, or any of the other topics that Andrew covered. This is a good chance for somebody to take a break if you want to ask a question or dig into something you’re experiencing in your respective market or expertise. We’ll move on. This will be pretty quick. I do want to make a couple of notes on Andrew’s slides. As he was talking, I got to admit that I was multitasking a little bit, and I was reading a Becker CFO report email that came out as Andrew was talking. And here’s two things that we’re completely applicable to trends, one of which we didn’t touch on, but I think a lot of people here on the call today are paying close attention to, and that is behavioral health and new behavioral health facilities. In particular, an announcement of SCL and Acadia doing a joint venture project in Colorado.

John Marshall: And then about five minutes after Andrew was done talking about the HCA growth in Florida, there’s a Becker’s article here that says $3 billion investment by HCA into Florida. So, what’s interesting on the whole CON thing, and I’d be interested to hear from others that might be following it in their respective states. Florida’s been lacking for a long time, right? Think about the population growth over the course of years, and really the obsolescence in many cases of some of the hospital campuses and a lot of community hospitals that didn’t have the resources they needed. So, I think that’s going to continue to be an ongoing pressure relief valve, if you will, to get some more and newer facilities accommodated. One thing or I should say three things that they’re all unrelated that are not in the capital transection, before somebody asks. Supply chain issues, inflationary pressures from supply chain issues and labor, and how those three are all interrelated into the delivery of facilities, which we know is a real problem.

John Marshall: I think there’s enough economists out there and enough people that read The Wall Street Journal and other economic related publications that can probably attest nobody knows where that end is in sight. So, we’re not putting that on here just because nobody knows where it’s going, we just know it’s real, right? And so does everybody else who’s trying to deliver facilities these day. All right. So, end of the slide. Historic low interest rate, right? That continues to be a very good positive for people borrowing, whether you are a developer wanting to borrow, or whether you are a hospital. Certainly on the taxable and tax exempt issuance side of the business, there’s never been a more favorable time for hospitals to borrow money.

Jerimi Ullom: John, to your prior point, who knows. But I think most people expect the fed to raise rates next year two or three times. But even though that is expected, rates are down partly due to COVID surge, and new variants and the like. So, stay tuned if rates ever catch up and do in fact start moving up in part to combat inflation. And then secondly related to that, I would say there are two trends. One is we’ve seen a lot more taxable financing than tax exempt in the last year or so. Partly spreads are tight, so there’s not as much benefit to doing a tax exempt deal, but also I think people want to preserve their flexibility for future use of projects in real estate. So, unless it’s something that the health system is really intending to occupy and use, a new patient tower, et cetera, but a lot of these ambulatory facilities and the like, they might change that use down the road, even if they qualify today.

Jerimi Ullom: So, we see a lot more taxable debt these days. And then one thing that we’ve seen at a great deal of are our forward commitments, which never really happened all that much before. There’s a couple other reasons for that. The IRS took away what we’re called advanced refundings on the tax exempt side. But a lot of deals have forward commitments either because they’re trying to synthetically do an advanced refunding or because they’re just anxious about interest rates moving quickly once they start moving. So, a couple thoughts there.

John Marshall: Good thoughts. Thank you. Goes without saying, there’s a continued consolidation amongst both hospital providers and physician groups. Whether it’s a macro consolidation of specialty groups that are PE fueled and creating super groups around the country, or whether it’s just the consolidation amongst hospitals. We don’t see that slowing down and I’d be surprised to hear if somebody does. That sort of consolidation fuels a higher occupancy use by the health system if it’s a health system related consolidation, which is also one of these things that we think could lend a hospital or a health system and take more direct control of its real estate, right? So, you got more of the hospital or health system utilizing its space directly, and you have historically low interest rates that can be done at a taxable level that keep a lot of use flexibility in place. The downside is that valuation are also at a historic high, right? So, there’s a whole bunch of people that are following the capital markets on this call probably, and the cap rate compression on core assets just continues to be pretty amazing.

John Marshall: And I think partially driven by the flood of new capital. Depending on what you’re reading or who you’re getting the information from, we see reports of, I put in here, new capital or nearly $10 billion of new capital announced in the market. It can be anywhere from five to 10 depending on how you’re categorizing that new capital. But it’s PE firms, it’s new REITs, it’s pension fund related money, all seeking to source a more secure investment in the healthcare real estate sector. So, consequently competition for core assets, especially core assets that are majority occupied or leased by a credit entity short supply. So, even though there’s probably some investors or owners that would be interested in selling some of their assets given the extremely high valuation, it’s really hard to replace that. It’s really hard to find the place to redeploy that capital base.

Jerimi Ullom: Yeah. And if you think about what’s going on in the retail and office markets as well, a lot of that money’s looking for a better home. So, we see this in healthcare, and I hear that the cap rates are even more compressed in multifamily. Folks are just looking for alternatives to retail and other segments.

John Marshall: Given some of these confluence of factors, if you’re a hospital and you’re looking to source a third party development solution, you should be seeing historically low rent factors. Sorry, REITs and developers that might be on the call, you’re aware of it as well as everybody else. But in some of the projects, we’ve had an opportunity to assist our clients on, it’s a great time if you want to hire a developer for an extremely low rent factor. Having said that, you also have an opportunity to look to other financial mechanisms that maybe haven’t been as heavily explored in years past. For example, credit tenant lease, CTL structures still have merit for certain types of financings or project delivery solutions. And as several of you on this Zoom call might be aware, we’ve been a favor of the nonprofit foundation, real estate structure as another option for seeking a third party leasing solution.

John Marshall: Andrew, you’re driving next one. And we’ll go over this real quick. If there’s really specific information people would like to explore on how this works, just call me or Jerimi. We’ve spent a lot of time talking through it. Jerimi way more than I have, because he’s got a few years in vetting the model. You essentially have a 501(c)(3) registered owner that’s a foundation. It’s structured as a founding. It’s a charitable entity that serves as the landlord, secures 100% debt financing for a project. Very flexible lease terms from 10, 12, 15 year operating hybrid leases, up to 20, 25, 30 year fully amortizing leases, flexible purchase options during the entirety of the lease term at the debt balance, not at a fair market value equation. So, generally speaking, way more accretive to an underlying tenant that might wish to take control of that asset sooner rather than waiting for the lease-

Jerimi Ullom: John, one thing I’ll jump in there for the health systems and kind of the providers on the call. We’ve seen a lot of the dynamic where the proposals come from the foundation or from the developer, what have you. I think the future trend is really for the health systems to kind of say, here’s what we want, right? Here’s the accounting treatment we want. Here’s the term of lease we want. Here’s the obligations we’re willing to accept. Tell me how you can make that work. Because one of the things we’ve seen is that there’s so much flexibility, particularly in this model that we get into a situation where folks have difficulty picking, right? It’s like the retail store, if they have less variety, sometimes they sell more because it just overwhelms people.

Jerimi Ullom: So, I would say health systems, you guys are in the driver’s seat to design these things both from an accounting standpoint, and a structure, and amortization and length of term. You’re in the position to really design this as much in the way you might design it if you were borrowing directly. So, I think that’ll be something we’ll see more and more of where the health system starts to take control of that and say, here is what we want. Go find the right product or right vehicle to deliver what treatment we’re looking for.

John Marshall: Yeah. Thanks Jerimi. A couple other quick things, just to note. In certain markets or jurisdictions, there’s an opportunity for property tax exemption. That’s not something that we would suggest anybody take as immediate gospel. There are all sorts of regulations around how that gets taken care of. And at the end of the day, assuming it’s a very long term strategic asset for a hospital, there is inherent long term accretive value that’s retained by that sponsoring credit tenant entity.

Jerimi Ullom: And that’s really the overriding factor here. I mean, a lot of folks latch onto property tax exemption, which can provide current savings. That’s wonderful. Where we can get it, we certainly will take it. But people have tended to not pay as much attention to the long term value and rather focus on what’s my rental rate in the next several years. And I understand that from an operating standpoint, but I think folks will start over time to really dig a little deeper and say, okay, the real value in this is, I’m going to pay for this facility once, right? I’m not going to lease it for another 40 years y the time I’m done. I’m going to lease it for an initial term of 15 and maybe get to 2025, and then I’m going to be able to take ownership of it.

Jerimi Ullom: So, I think that long term value will start to overwhelm some of other benefits as people recognize it more. And as I think in the market depending where interest rates go and depending where cap rates go, it might get harder to generate current year savings, even though there’s all of this value created over 20 years for the health system.

John Marshall: Right. Andrew, I think we’re done with that slide.

Jerimi Ullom: Andrew, we could do this in two slides, what took you like 15. So, see how Danielle does.

John Marshall: I do want to raise a question that was brought up by one of our participants and it’s a fair point on just the rising costs associated with construction and labor on delivering projects. There’s an inherent conflict on the risk associated with that and the spreads that developers essentially can achieve to manage those escalating costs. And so while I’m not suggesting that rent should be at historic lows, there is evidence that rent factors, the yield on cost have been at historic lows. Yet there’s also sensitivity to the fact that developers are put in a position where they have to manage supply chain and construction cost escalation risk that has been really challenging. So, there is a creative tension there that I think will probably need to be worked out amongst the tenant and the entities delivering the space.

Danielle Bergner: Thank you, John. Hello everyone. I’m Danielle Bergner, I’m an attorney in Hall Renders real estate group. I’m going to finish out the program today by talking a little bit about another big macro trend We’ve been watching closely in recent years, and that is the entry of healthcare into housing ventures. So, I always start by addressing what is usually a fairly obvious question, which is why are we talking about housing? And the reason is that housing instability is increasingly becoming a growing concern for healthcare. I have an excerpt here, a headline from a recent Georgia Health News article that says, “Housing is a health issue, a big one.” And that’s very true. And whether healthcare, likes it or not, the reality is the lack of safe, decent, affordable housing for populations in need of it are presenting on the doorstep of healthcare every day.

Danielle Bergner: So, what is the role of hospitals in housing? Nationally, healthcare organizations are realizing that traditional medicine and healthcare alone isn’t enough. And so healthcare organizations are entering social interventions and housing being a big one. I think that one of the reasons healthcare systems are gravitating to housing as a social intervention strategy is, it is a particularly accessible and flexible, and I would say tangible way for healthcare systems to make a difference in the communities that they serve. Housing is also a really interesting opportunity for healthcare systems to target specific populations and to achieve different outcomes depending on the needs of a particular community. So, for example, you may adopt one strategy to address homeless populations, a different strategy to address a shortage of housing for senior populations, or as we’re seeing with a number of our clients nationally, financial contributions to support workforce needs for hospital employees in need of affordable housing.

Danielle Bergner: So, I’m showing a graph here that really is intended just to highlight over the last 10 or so years, what’s happened in the housing markets nationally. And the short story is that most of the new construction nationally in the last 10 years, has been in higher rent market rate housing. And so what’s happened is we’ve seen a decline in construction and opening of affordable rents. So, rents under $1,000 a month plus or minus, depending on the market have declined substantially over the last 10 years while construction of higher rent units has actually increased. And so what we see nationally as a trend is a growing gap between the need for affordable units and the availability of affordable units. I would also note that the markets are watching very closely what the COVID 19 pandemic does to this need for affordable housing. Experts generally agree that the pandemic is going to exacerbate housing related strains in most communities nationally.

Danielle Bergner: So, what we’ve been monitoring closely in particular in this last year is an increased ground swell of dialogue and action amongst hospitals and healthcare systems to address housing. At the Health 2021 Conference this year, a number a panel discussion with a number of executives from Cleveland Clinic, UMass and Boston Medical Center talked extensively about why their systems are investing in housing, why they are adopting it as a core social intervention strategy, community benefit strategy, and what they are expecting to see in terms of returns, not just financial, but also social in the communities that they serve.

Danielle Bergner: And I didn’t want to cover just a handful of trends that we’re seeing in terms of strategies that are being adopted by healthcare systems nationally. I call this closing the gap. What is healthcare doing exactly to start closing the gap between the need and the supply for affordable housing? I would say one high level trend that we see nationally is hospital anchored mixed use campus style projects where the hospital or the hospital clinic serves as the anchor for a mixed use development kind of surrounding the hospital campus, or even throughout the campus to a certain extent. One good example of this is Cleveland Clinic has a project underway located adjacent to one of its clinics, where they will have not just housing, but grocery stores to serve what had been historically food deserts, laundry facilities, community centers. So, in other words, the hospital is really using the hospital’s presence in the community to create a community around the hospital to support the needs of the people that they’re serving.

Danielle Bergner: Another high level trend that we’ve been monitoring is the growth of public private partnerships in the area of housing. Another example of this would be Denver Health this year partnered with the Denver Housing Authority to repurpose a surplus hospital administration building for 110 units of affordable housing near the Denver Health Campus. This project leveraged low income housing tax credits. It leveraged the public housing authorities access to project based vouchers, and was partially financed through a ground lease financing from Denver Health. So, Denver Health did not convey fee title to the Denver Housing Authority in this case. Denver Health financed the housing authorities acquisition through a long term ground lease structure that basically served to preserve the real estate very long term for Denver Health, but to facilitate for at least the next probably for more decades, an affordable housing project.

Danielle Bergner: I liked this project too, because it was a creative reuse of a surplus, what was underutilized administrative building for Denver Health. And we know nationally that this is a challenge for health systems, what to do with these surplus buildings. I will say that conversion to housing does not work particularly well for traditional medical hospital facilities, but it can work really well with surplus administrative buildings, just because of the physical characteristics of those types of buildings generally.

John Marshall: Hey, Danielle, you raised an interesting point there real quick, that the potential administrative conversion, and one of the things I’d be interested to hear from the group, maybe it can be just through a chat is how many hospitals or clients that our hospitals are looking at a major reduction of space in their administrative footprint. And my guess is it’s significant based upon a lot of other health systems we’ve talked to in the past year. But that might be something that’s part of a macro trend, Andrew, that we want to pay attention to going forward as to whether or not that administrative reduction actually happens, and then what to do with those buildings and that footprint, right?

Danielle Bergner: That’s right. And I would say it’s a great opportunity for affordable housing because to the extent that health systems can assist in the buy down of the cost of the land through something like land donation or ground lease structures, that can go a long way to closing the gap in a typical affordable housing capital stack. So, that’s why I like this Denver Health project, because it really puts all those pieces together and is a good example of how people can partner in that respect. I do want to address a question that came in in the chat. The question is, do you see these housing projects focusing more on public needs or more on employees of the health system or both? The answer is both. And it really depends on the market. So, in some markets, employee housing is a more acute concern for the health system.

Danielle Bergner: These would be higher rent markets where employees of the health system, moderate income employees of the health system are finding it difficult to secure affordable housing near or at least relatively near their place of employment. That issue is not as acute in markets that are not particularly high rent markets. In lower rent markets, so think upper Midwest to a certain extent over into Pennsylvania, some parts of the East Coast, the true additional rust belt type markets. Here the issue is not as much high rent as it is low income. And so depending on the market, the focus of the intervention might be a little bit different for the health systems. And this is what makes housing such an interesting strategy for health systems is because depending on what the actual needs of the community may be, the health system can tailor a housing intervention, a housing investment to meet exactly the needs of the community or the population that they’re trying to impact.

Danielle Bergner: That’s a great question. Thanks. Another trend, and this question that I just answered touches on it is hospital employee workforce housing. I cite an example here of Atrium Health partnership that included workforce housing for Atrium employees. This particular project included over 340 units of housing with 20% of those units being set aside for Atrium Health employees. Here in this particular market, the issue is a real spike in rents. And so a lot of Atrium employees are finding themselves in need of affordable housing. I would say another significant trend that we are actively monitoring is how hospitals and health systems are partnering with community development financial institutions, or CDFIs to establish funds for housing.

Danielle Bergner: So, some hospitals and health systems have taken what I would call a more passive investment approach in housing, where instead of making direct investment in a particular project or with a specific investor or developer, the health system is actually pooling its funds with a CDFI, which then essentially uses the funds, administers the funds and funnels the money into affordable housing initiatives in the community. I cite an example here, Bon Secours has partnered with Enterprise Community Development for years on housing funds in and around the Bon Secours campus. They’ve together developed over 800 units of affordable housing that serve the community that Bon Secours serves as well.

Danielle Bergner: And that wraps up my housing intervention. There’s one question that came in, Andrew, that I’ll answer here. The question is, has the issue of nonprofit healthcare organization investing in housing for community employees raised concerns around organization’s tax exempt status or the use of tax exempt debt? So, that’s a good question. That is one of the legal and business questions that we always evaluate when we’re looking at these projects with our clients. The short answer is there are ways to structure hospital investment in these project so as to not run a follow of these concerns. But yes, that is absolutely an issue that we look at with every one of these projects.

Jerimi Ullom: And the last part of that question, use of tax exempt debt. I think workforce housing, it’s not rent restricted, it’s not reserved to folks that make a certain level of very median income. My off the top of my head answer is that that’s probably not going to qualify for tax exempt debt. If it’s dedicated the workforce for the organization’s purpose, then maybe it’s charitable, but I think that would be the analysis. That just means maybe you don’t do this with tax compliance, right?

Danielle Bergner: Correct. Correct. And I would say that we didn’t spend a lot of time on it here because this is more of a high level trend discussion, but this is why I still advocate for the low income housing tax credit as still being one of the most efficient ways to finance affordable housing. You can finance affordable housing without the low income housing tax credit, but when you do that, you just have a much larger gap to fill in your capital stack. So, this is the benefit of finding a trusted partner of a hospital or health system finding a trusted tax credit development partner, like a housing authority. Housing authorities are great partners for these projects for hospitals and health systems, because they’re governmental, they tend to have the same alignment of community interests. But there are a lot of other really great low income housing tax credit developers nationally, including a number of nonprofit developers that really have a charitable mission of expanding affordable housing opportunities nationally. So, those are also good partners for hospitals and health systems.

Andrew Dick: Terrific. Thanks, Danielle, and thanks everyone for joining. Okay. Well, thanks again for joining. We do plan to post this discussion on our podcast channel in about a week. And some of you have asked if we would share the slide deck, I will check with my co-presenters and if you’re interested, I will send it to you. Just send me a note here on Zoom or send me an email. I’d also like to say that we just launched a new platform where we will be sending out our monthly healthcare real estate news letter and our weekly update on trends in the industry. If you’d like to be added to that list, let me know and I will add you. Thanks again for participating.

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An Interview with Tamia Kramer, AVP of Real Estate, Ardent Health Services

An Interview with Tamia Kramer, AVP of Real Estate, Ardent Health Services

In this interview, Andrew sits down with Tamia Kramer, to talk about her real estate career, building a centralized real estate function for Ardent Health Services and trends in the health care real estate industry.

Podcast Participants

Andrew Dick

Attorney, Hall Render

Tamia Kramer

AVP of Real Estate, Ardent Health Services

Andrew Dick: Hello and welcome to the Healthcare Real Estate Advisor Podcast. I’m Andrew Dick, an attorney with Hall Render, the largest healthcare-focused law firm in the country. Today we’ll be speaking with Tamia Kramer, the associate vice president of real estate at Ardent Health Services. Ardent is a national hospital and healthcare system that’s based in Nashville, Tennessee. We’re going to talk about Tamia’s background, Ardent Health Services and trends in the healthcare real estate industry. Tamia, thanks for joining me.

Tamia Kramer: Thanks for the invite, Andrew.

Andrew Dick: Tamia, before we talk about your role at Ardent, let’s talk about your background and tell us where you’re from and what you wanted to be when you pursued a professional career.

Tamia Kramer: So I’m from a little bit of everywhere. I was a military brat growing up, went to 14 different schools. I went to college in Texas. That’s actually where I lived for the 18 years before I moved to Nashville with Ardent. Went to college at Texas women’s university, and really knew that I was fueled at negotiation and analytical review of information and decided to pursue working within the real estate industry and start as a broker, but ended up taking my career down that path. And so I bring that level of experience to this role at Ardent.

Andrew Dick: Got it. And so when you worked in the commercial real estate industry, talk about your roles. I mean, it’s my understanding you were a commercial broker, you worked for a developer. Tell us a little bit about your experience.

Tamia Kramer: Yeah, so I started out working for an industrial real estate developer and kind of an administrative capacity and that really gave me a snapshot into the industry itself and the ins and outs. And let me begin to hone some of my negotiation and analytical skills. From there, I decided to double down on that career path and become a broker. Got my real estate license working for a local firm in Dallas. And the primary client that I had to start out with was a healthcare client. I actually worked on the corporate headquarters of the former Triad hospitals campus and managed all of their real estate transactions. And then as far as the developer piece of it goes, in addition to the brokerage side of things, I’ve also gotten some experience with build-to-suit type developments related to the expansion of some of those healthcare clients and specifically art and health as well.

Andrew Dick: Got it. And so at what point did you make the transition to Ardent, talk about that transition.

Tamia Kramer: Yeah, so I was working in-house for another healthcare company in 2017. Ardent reached out to me and was interested in centralizing some of their real estate functionality at the corporate office. At the time, the real estate functions were all on a case-by-case basis at the facility level. And so that led to either a lack of visibility or cohesiveness with our strategic plans. And there was a lot of benefit to giving that visibility to the leadership team at the corporate office. So I presented to the executive team, gave them a plan on how exactly we would go about centralizing the department. And at that point, they extended an offer to me. And I took that role in mid-2017.

Andrew Dick: And to me, it sounds like when you presented to the executive team, it was really to build out a real estate department, and so what does that mean? Talk about building out a centralized real estate department within a larger health system. That sounds like a heavy lift.

Tamia Kramer: Yes, very much so it was slow going at first, a little bumpy along the way. The first thing that you have to do in trying to stand up a real estate department that didn’t exist previously is getting your arms around what you currently have, and we had a lot of lease documents, but they weren’t in a centralized location, they were not all electronic. So a large part of what I did to start was just taking inventory of everything that we have and a baseline of where we’re at and then start the process of making sure that each of those agreements is compliant, it’s current, and try to add value wherever you can.

Tamia Kramer: Another function that we work to streamline and centralize is the billing and collection of all of our income leases. So what that means is sending out rent statements to any tenants that lease space from us and then collecting on those funds and reporting those down at the facility level. Previously, the hospitals each managed that locally and at the end of the day, if rent isn’t paid, that is a problem, not just from a business standpoint, but also a compliance standpoint. And so it has helped us to get in front of a lot of those issues, kind of create a standardized process of billing and collections and not letting anything get too far gone before it’s addressed.

Andrew Dick: Got it. And so you’ve been at Ardent for a number of years now and so what are some of the key takeaways? I mean, did you implement like a centralized technology database or how did it work when you started centralizing the real estate function?

Tamia Kramer: Yeah, we did. So we have a web-based platform that we use that holds all of our real estate leases. We are able to pull reports out of that system. We use that same system to build the income tenants, their rent, and any other amounts that are owed under the lease. We’ve created a site selection, an optimization system using various demographics and business intelligence data to help us determine where we want to be and why we want to be there. So that’s added a level of improvement to the locations that we decide to pursue. Rather than taking a wait-and-see approach and trial and error, we’re trying to get it right the first time where we can. So that has significantly helped. In addition, we’ve got a data room of various floor plans, schematics measurements that we have been able to collect over the last four years by engaging a firm, an architectural firm to help us remeasure all of our spaces to ensure that what we’re releasing is in fact accurate.

Andrew Dick: So Tamia, talk about, let’s transition and talk a little bit about strategy. So one of the big issues that healthcare providers face today in the real estate world is whether to own or lease their facilities. How do you approach those decisions and does Ardent have a certain perspective on whether to own or to lease?

Tamia Kramer: So it’s approached at the highest levels, we certainly want the local division leadership and the Ardent leadership to kind of be the driving force behind whether we decide to own or lease something. I will tell you that the historic approach is into lease property. Now that does not mean that we do not own property, we have a healthy amount of both, but we do have a preference to lease. And the reason for that preference is that it doesn’t tie up large capital sums of money in those hard assets that could otherwise be deployed into operational type functionality and also an expansion of our footprint and of our various healthcare activities and market.

Andrew Dick: And so let’s also talk about the impact of COVID, Tamia, so how is the impact of COVID changed the way you’re doing business on behalf of the health system?

Tamia Kramer: So we are always trying to be as smart as possible about the dollars that we spend, but COVID really made us focus even more on that and tried to leverage what we could in order to improve existing terms or close locations in favor of better locations. I’m sure a lot of other healthcare companies have gone through that same exercise. Now we’ve also, from a corporate office standpoint and an administrative space standpoint, we’ve been looking at how to better utilize the space that we have and ways that we can improve efficiencies.

Tamia Kramer: One thing that we have started looking at and we’ve implemented fairly recently is a hybrid type working environment where people are in the office 1, 2, 3 days a week, the rest of the week, they’re working remotely from home. That has enabled us through some creative exercises to potentially reduce our corporate office footprint by over 30%. We’re currently sitting in about 104,000 square feet and it looks as though we may be able to reduce that footprint down to about 75,000, still meet all of our needs, and actually improve efficiencies and collaboration across the board. And in that same approach is being used in each of our local markets as well to evaluate our use of administrative space and how much we in fact actually need.

Andrew Dick: Got it. So Tamia, when we talk about administrative office space, there are often strong feelings on behalf of the employees that use the space. Has there been any pushback from employees that like to have a traditional office, or how have your team members responded to this more hybrid approach?

Tamia Kramer: Before we implemented that, we actually distributed a survey to all of our staff and we asked them to weigh in on what they wanted the corporate office of the future to look like, what was important to them. And at that point, when we deployed the survey, we had already started working remotely for the most part because of COVID, because of all of the lockdowns and the restrictions and we didn’t have a cohesive hybrid working policy developed yet. And we weren’t sure if it was going to continue in the future. So to get a decent baseline of where exactly the future was going to be taking us, we deployed that survey and the survey came back with 73% of the staff wanted to work in some type of hybrid environment. That was pretty telling, only 11% of the respondents came back and said that they wanted to work in the office five days a week, which was, it was a little shocking to everybody that was reviewing the results.

Tamia Kramer: But that told us what we needed to know that with the changes that COVID brought around, we were better serving our employees by giving them a chance to work in the environment that they thrive in, whether that’s in an office without distractions from home or working from home if there aren’t any distractions at home. And so focusing on where someone thrives rather than just having somebody sit at a desk just to sit at a desk, it’s kind of, it’s been a culture change here at Ardent and I can tell you that from my perspective, I’m happier. I think I have a better work-life balance as a result and I think that that is probably the case with a lot of my colleagues. I will tell you that we are planning on doing a secondary survey just to test the waters again and make sure that what everybody thought they wanted, earlier in this year is actually working for them before we start making some long-term space reduction decisions.

Andrew Dick: Yeah, that’s interesting because it seems like each company has a little bit different response to those types of surveys, whereas, in the law firm world where I work, the attorneys always want an office and aren’t as flexible when it comes to giving up an office. But that’s interesting how Ardent approached it and how things are working out. So Tamia, let’s talk a little bit about trends in the industry. What are some of the bigger trends in the healthcare real estate industry that you’re noticing?

Tamia Kramer: So I am noticing more of an ambulatory strategy. That is where access points are at an increase and access points are the goal. People are looking for convenience, they’re looking for things close to their home. They don’t necessarily want to travel to an on-campus large acute care type facility and have to navigate all of the halls there just to get to a run-of-the-mill doctor’s appointment. And so we’re trying to increase those access points across most of our markets.

Tamia Kramer: I am seeing that that is an increasing trend. We’ve partnered with some Ardent care providers that are helping us meet that goal in several of our markets, specifically near Austin and Topeka, and several others. So I trend toward urgent care, I trend towards increased access points and also just making sure that any new developments that are created, they’re using the dollars as best they can. The construction cost is just through the roof right now, which is obviously increasing the cost of any real estate ownership and or leases associated with those developments. So just noticing a little bit more cost-consciousness across the industry as a whole.

Andrew Dick: And what about telehealth? Tamia seems like health systems have had a big increase in demand for telehealth services. Has that changed the way that you and your team operate?

Tamia Kramer: Absolutely. So I would say that we are starting to utilize portions in some of our clinics as a telehealth room, as a place where doctors can go in and have a dedicated area to conduct those telehealth visits. When in person visits aren’t possible, it’s definitely increased our volumes. Now we don’t, it doesn’t necessarily translate to more dollars but if we are able to get access to more patients, then that’s not a bad thing, even if we’re not necessarily seeing them in person, they’re getting the quality care that they need. And they’ll likely be come back to us for more care if they had a quality experience.

Andrew Dick: Yeah. I think that’s what I’m hearing from other providers as well. So talk about your young professionals who are getting started in the healthcare real estate business, what advice would you give to someone who’s new in the business that wants to learn as much as they can? What would you tell them?

Tamia Kramer: So I would say that healthcare real estate is a little bit of a different animal from typical commercial real estate. Mostly in that there are compliance parameters that you have to stay within in order to keep yourself out of trouble. And those don’t necessarily align with the typical, get the best deal for your client approach that you will typically see in commercial real estate. There have actually been some times that I have had to approach a landlord and ask them to increase my rent, because it was not fair market value any longer.

Tamia Kramer: And you typically won’t ever see anybody do that in commercial real estate. It’s get the best deal you can. The reason why we have to be careful with that in healthcare is you cannot give any type of incentive for any referral business. And if, for instance, we’re leasing space from a referral source and we are not paying them at least the fair market value for the rent, or more fair, more money, more than fair market value for the rent, then that could be construed as an incentive to refer. So it, I would say that go into it still with making the best financial deal possible at heart, but understanding that the most important thing to do is to actually stay within those compliance and regulatory bar rails.

Andrew Dick: Yeah, that’s right. I agree with you from, in the healthcare world, the regulatory environment is very different than in the traditional business world. So Tamia, this has been great. Where can the audience learn more about you and Ardent health services?

Tamia Kramer: So you can go on our website at ardenthealth.com. There are several links on that webpage that will navigate you through our health systems and our history where we started at, where we’re going. There’s also a link to careers and different news articles that are available that talk a little bit about what we do and our impact in the community. And I’m on LinkedIn so, I mean, I’m welcome to connect with anybody that wants to know a little bit more about what I do, a little bit about Ardent or just wants to talk about real estate.

Andrew Dick: Great. Well, thanks Tamia, this was a good conversation and thanks to our audience for listening on your Apple or Android device, please subscribe to the podcast and leave feedback for us. We also publish a newsletter called the healthcare real estate advisor to be added the list. Please email me at adick@hallrender.com.

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An Interview with Collin Hart, CEO, ERE Healthcare Real Estate Advisors

An Interview with Collin Hart, CEO, ERE Healthcare Real Estate Advisors

In this interview, Andrew Dick sits down with Collin Hart, to talk about his company and trends in the health care real estate industry.

Podcast Participants

Andrew Dick

Attorney, Hall Render

Collin Hart

CEO, ERE Healthcare Real Estate Advisors

Andrew Dick: Hello, and welcome to The Healthcare Real Estate Advisor Podcast. I’m Andrew Dick, an attorney with Hall Render, the largest healthcare-focused law firm in the country. Today we will be speaking with Collin Hart, the CEO and managing director of ERE Healthcare Real Estate Advisors. ERE is a healthcare real estate consulting and brokerage firm.

We’re going to talk about Collin’s background, the company he leads, and trends in the industry. Collin, thanks for joining me.

Collin Hart: Andrew, thanks so much for having me today.

Andrew Dick: You bet. Collin, before we talk about your role at ERE, let’s talk about your background. Tell us where you’re from, where you went to college, and what you aspired to be.

Collin Hart: Sure. I actually happened into the real estate business by chance, but I’ll kind of start at the beginning and give you a little bit of understanding of where I come from.

Collin Hart: So I originally grew up in the Carolinas, and I started my undergraduate degree at NC State University in Raleigh, North Carolina, and I was going for business. But sometime between my sophomore and junior year, I was looking for an internship, and I basically was late in the game. I didn’t have anything lined up for the summer. And I was kind of looking at my options and figured I, I wasn’t sure what I was going to do.

Collin Hart: So I ended up going to a family reunion and I ran into a cousin of mine. And I mentioned to him that I was looking for an internship and he said, “Well, that’s perfect. We’re looking for an intern. We run a real estate business in south Florida. We own a bunch of shopping centers, and we’d love to have you down.”

Collin Hart: So I didn’t have any other options, and I thought this might be a good one. So I decided to move down to Palm Beach Gardens for the month of July. And basically, I was working at his company. It’s a family office. And so during the day I was learning all about property acquisitions, management, leasing, working with tenants, and then in the evenings he was mentoring me.

Collin Hart: And so at the end of that internship, I moved back up to NC State and I’m reflecting on that experience. And I decided that I learned more in that month working with my cousin and be mentored by him than I learned in my first two years of university. And so with that, I decided, hey, I really want to have a career in real estate. And I moved down to Florida to continue school, but also continue working with him.

Collin Hart: And so that’s how I got started. And eventually I moved into an acquisitions role for that company. And so, as I mentioned originally, they were owning shopping centers all over the state of Florida. But we started branching out and looking for other asset types to acquire. And so we got into the single-tenant real estate space. And so, in case you’re not familiar, that’s fast food restaurants, drug stores, gas stations, basically single-tenant net lease properties that you can really own anywhere. And basically, your job as a landlord is to collect rent. Okay?

Collin Hart: And so that allowed us to really open up our box. And so I got into the role of acquisitions, buying these properties all over. So we acquired about a hundred million dollars of real estate all over the country in about 30 different states. And so fast forward, and I got to the point where I realized I was never going to own any of those assets.

Collin Hart: And so I thought, maybe I ought to forge my own path. And so from that point I left the company, and I went to New York and I worked for a private REIT in acquisitions in New York. And so just in the year that I worked in acquisitions, we bought $300 million of real estate all over the country.

Collin Hart: So I’m coming from this private, we’re investing our own money, into working with an entity that’s investing on behalf of others and really needs to get money out the door. So I got a lot of great experience there, but ultimately decided that I was not set up for cold weather. And so I relocated to Southern California.

Collin Hart: And so at that point I had kind of left the principal side of the business, I no longer worked for that REIT. But at the REIT, we acquiring three different types of properties. We were acquiring single-tenant industrial assets, single-tenant retail assets, and then single-tenant medical assets. And that was really my first foray into the medical real estate world.

Collin Hart: And so what I noticed is that the REIT, we were getting the best deals on all the medical real estate. And I think the reason was because there was poor representation, or no representation, on behalf of the owners of those medical properties. And a lot of times we were buying properties from doctors.

Collin Hart: So that was pretty much the advent of the start of our company, ERE Healthcare Real Estate. Where we said, hey, instead of being on the buy-side, I can move to the sell-side, to the advisory side, and fill a gap in the market, helping these folks who really are getting taken advantage of to now represent their best interests, and get the best possible outcome for them on a real estate sale.

Andrew Dick: Got it. So I know you worked for an investment bank as well. At what point did you say, hey, I need to start my own company, I need to forge my own path? And what really prompted that, Collin?

Collin Hart: Sure. Yeah, so thanks for filling in that gap there.

Collin Hart: Yeah, between the private REIT that I worked for and the founding of ERE, I briefly worked for an investment bank. And so, obviously an investment bank focuses on advising business owners on how to monetize their businesses. And so we were in the real estate side of that. And so I was working on a small team, and basically we would help with the real estate when a practice, or hospital, or healthcare organization was being sold.

Collin Hart: And I just didn’t feel like the real estate was the number one focus. Because again, we were just a piece of the investment bank’s business. And so oftentimes the outcomes would be subpar on the real estate because we were trying to get the best possible outcome on the enterprise.

Collin Hart: And so when I saw that conflict of interest, or not the best total or aggregate outcome, I said, hey, let’s focus just on the real estate side of things. And that was really the founding of ERE.

Andrew Dick: Got it. And did you start the business on your own, or did you come over with a partner?

Collin Hart: I started with a partner. Fortunately, I met some really great people working at the bank. And so as part of that, a couple of us left at different, times and ultimately ended up coming together and founding ERE together.

Andrew Dick: Got it. So talk about your typical client. Is it the physician, independent physician? Talk a little bit about the client base.

Collin Hart: Sure. So I would say that we’ve worked with all different types of healthcare organizations. It could be institutional real estate investors, it could be a health system, or it could be the independent physician groups. I would say the majority of our business is in working with those independent physician groups, generally because real estate is maybe the third or fourth tier of their expertise, right?

Collin Hart: Number one, their physicians and providers. Number two, their members of their community, members of their family. Number three, there may be business people and investors. And then number four, perhaps real estate is the focus. So those are the folks who we can work with, where we can add value to their situation. And so that’s where a lot of our business comes from. We’ll certainly advise the health systems and the others, but at the end of the day, we’re able to deliver the most value with the folks who perhaps have the least experience in real estate.

Andrew Dick: Got it. And Collin, talk about where you’re at in the country and markets that you’re serving. Or maybe it’s just nationally.

Collin Hart: Sure, yeah. So we have offices in Southern California and in Texas. And so while we have just those two offices, we’re really focused all over the country. And the reason for that is because it’s not like there’s hundreds of physician-owned medical buildings in any one market. Generally we’re working with the specialty physicians in any one market.

Collin Hart: So that might be gastroenterologists, orthopods, urologists, dermatologists, nephrologists, any of these specialty folks, often who are in a position where they own their practice and then they also own their real estate.

Collin Hart: So we literally travel across the country. I mean, we’re working on transactions now all the way from, let’s say south Florida to Alaska, believe it or not. So this is our first deal in Alaska and we’re really excited to help those folks.

Andrew Dick: That’s great. So talk about the type of services you’re providing. A lot of times we think of brokers who are trying to convince physicians to sell their real estate, or participate in a sale lease back or an UPREIT transaction. What is your role when you’re working with clients, and what is the objective?

Collin Hart: Yeah, that’s a great question and I appreciate that. So I will tell you that we’ve probably told just as many people, that they should not sell their real estate, as those who we’ve told, you really should sell your real estate. And so we really take an advisory approach. While we are a brokerage and we do make money when we sell real estate on behalf of our clients, at the end of the day, we take a long-term perspective on our transactions with our clients.

Collin Hart: And so we generally are not pushing them for a sale. Generally, they reach out to us, or we’ve been in touch with them for many years, and we advise them on certain points in the life cycle of their business that, hey, it might make sense for them to explore a real estate transaction.

Collin Hart: So the services that we offer, to kind of get back to your question, while our primary business is selling real estate, oftentimes on behalf of physicians, there’s a lot more to it, right?

Collin Hart: So you’re an attorney, and I’m assuming you understand the correlation between the strength of the lease and the value of the real estate. Right?

Andrew Dick: Mm-hm (affirmative).

Collin Hart: Right. So that’s where we try to differentiate ourselves as advisors. While we sell real estate, we’re really experts in leases as well. And so we get involved oftentimes in the lease negotiation process. Totally, we can bring aggressive offers, we run a competitive marketing process to generate multiple offers on our client’s real estate when they’re ready to sell it. But there’s a lot of buildup to that, oftentimes over the course of a couple of years.

Collin Hart: And so one of our biggest business segments right now is, we’re working with independent physician groups who are exploring a sale of their practice, let’s say to private equity or some aggregator. And so when they’re going through a transaction like that, if they own their practice and they own their real estate, and they’re selling off their practice but retaining that real estate, there’s going to need to be a new lease executed or negotiated between the new owner of the practice and the original physician to retain the real estate.

Collin Hart: And so we see so often that the physicians are so focused on the practice deal, that they don’t pay attention to the real estate and they negotiate subpar terms. So what we’ve tried to do is create a lot of education surrounding that, and the value of your real estate, and the importance of the lease terms. And so we often come in when a practice is going through a PE deal to help them negotiate that lease. So that whether they decide sell the real estate or not, they have the option.

Andrew Dick: Got it. So talk about some of the areas of expertise. I know you and I have talked about different private equity deals right now, the private equity firms are really aggressive going after certain specialties. And I know that you and your team have developed an area of expertise with ophthalmologist. And talk a little bit about that, Collin.

Collin Hart: Sure. I kind of fell into the world of ophthalmology just by chance, kind of like the same way I got into real estate. And so what ended up happening is, we were working with a couple of ophthalmology practices several years ago, and they were really satisfied with the outcome.

Collin Hart: And so we started getting involved with the different ophthalmology professional organizations, like the trade organizations that really catered to the physicians, the providers.

Collin Hart: And so in going to a couple of those conferences, I noticed that everybody’s talking about private equity and practice operations, but really nobody was talking about real estate. And I didn’t understand that. And so in, corresponding a lot with these different professional organizations, we’re able to create a consultant membership or role for ourselves where we can add value, not only to those individual physician groups that are part of the organization, but also contribute to the knowledge base.

Collin Hart: And ultimately, that’s what we’re about. So for us it’s just about delivering value from a longterm perspective, not only to specific clients but to that industry or specialty.

Andrew Dick: Got it. And so when you’re working with physicians, what are some of the concerns that they raise your. You’re right that in a traditional sale of their practice they’re focused on the economics of the sale of the practice, and the real estate doesn’t always get a lot of attention.

Collin Hart: Right.

Andrew Dick: What type of things are you helping them with? Negotiate the lease term, negotiate the lease rate, the form of the lease, things like that?
Collin Hart: Sure. It’s all of those things plus many more. And so let’s just take the private equity piece out of the equation to start out, right? Let’s just say it’s a traditional sale and leaseback transaction that we’re working on with an independent physician group, just to kind of simplify the discussion.

Collin Hart: And so everybody talks about, hey, we want to get the most money, right? I’ve never heard anybody say I want less money. And so that’s always how the conversations begin, but ultimately it comes down to, what terms are you willing to agree to in order to get to a price like that?

Collin Hart: And so what we’re kind of working against is a lot of brokers, unfortunately, I won’t say advisors, but a lot of brokers in the market kind of lead those discussions, or try to bait some of their perspective clients with the most aggressive pricing possible.

Collin Hart: And so maybe there’s really low cap rates that are available, but hey, is the practice, or are the partners willing to sign up for all the obligations that are necessary to get to something like that?

Collin Hart: So our education process is related to pricing, and certainly we can bring aggressive pricing as part of our marketing process. But it’s helping our practices understand what the implications of a lease are. What are the market terms of a lease? What is the length of lease that helps them optimize the value of the real estate? What is the rental rate that not only is sustainable for their practice, but also is in line with fair market value?

Collin Hart: And so there’s a lot of nuance to that as I’m sure you know, as council, right? And there’s no right answer. But ultimately our goal is to try and balance the short-term objectives of the sale of the real estate, and kind of getting the most proceeds, with the long-term objectives of the practice, which are ultimately sustainability, right?

Collin Hart: We’re not here to put any of our client practices out of business, it’s more about helping them balance those objectives.

Andrew Dick: Got it. So Collin talk about, you’ve been doing this for a while. Talk about how the industry has evolved. I mean, it seems to me that private equity, at least as of late, has been really driving a lot of deal activity. I was just looking at the BOMA MOB agenda for November, private equities prominently displayed. In terms of, that’s a discussion topic.

Collin Hart: Sure.

Andrew Dick: Is that one of the driving forces of the activity, as of the last couple of years? Or what else are you seeing in the industry? I mean, it seems to me that private equity is having a very big impact on the healthcare real estate industry.

Collin Hart: So here’s why I think it’s having a big impact, and there’s changes in real estate, but there’s also changes in the operational side of the business. And the practices, right? Like the delivery of healthcare.

Collin Hart: So on the real estate side, first of all, you’re seeing so much more interest in healthcare real estate because it fared so well during the recession and through the pandemic, right? Rent collections were high and tenants remain in business. And if you look at the investment landscape in the real estate world today, well, retail’s not that appealing of a place to invest, just given everything’s moving online.

Collin Hart: And then let’s say multifamily, which has traditionally been a really attractive investment class, is a little bit less certain because, hey, for the time being, you can’t kick your tenants out if they don’t pay rent. So that leaves a lot of investors looking at, what are the options? And because of the successful track record of healthcare real estate, they say, hey, maybe we should explore this. Right?

Collin Hart: So that’s, I think, why there’s a lot of additional interest and big volume of transactions in our space. Now, on the provider side, and the practice and operations side, I’m not a physician. As I know, you’re not either. And so I can only begin to understand the challenges that they’re having.

Collin Hart: But I think 20, 30, 40 years ago, practicing medicine provided a lot of freedom for the providers. It allowed a lot of creativity, and delivery of care, and running their own business. But what we’re seeing in healthcare, as is the case in many other industries, is there’s a lot of aggregation. And so it makes it challenging for independent practices to continue operating profitably, successfully, with limited risk.

Collin Hart: And so, particularly because there’s so much pressure on costs from all the third party payers and Medicare, I think it makes it even more challenging for independent practices to be sustainable.

Collin Hart: And so what we’re seeing, especially in a post-COVID world is, hey, if I could be part of a bigger organization as an independent provider, whether it be a health system or I’m under the umbrella of some private equity-backed management services organization that gives me negotiating power at a big company, but allows me to operate within the confines of my practice on my own, that might be an appealing idea. And so I think that’s, what’s driving a lot of the trend towards consolidation in the practice side of things.

Collin Hart: And as a result of that, I think that affects healthcare real estate too. Because think about it like this. Andrew, if you own your practice, you probably bought or built your real estate as a way to control the destiny of your practice, right? It’s an investment, but it’s also, the investment part is like secondary. Number one, you just wanted to own your home, let’s say. Right?

Collin Hart: So if you’re selling your practice, and you no longer control the tenancy in your building, it totally changes the dynamic of the real estate investment. And so from that perspective, we’re seeing a lot of folks say, well, the reason I bought or built my real estate was to control the practice, but I don’t control the practice anymore. So why do I own this real estate? And so that’s, at least for us, driving a lot of deal flow.

Andrew Dick: So Collin, one question I thought of is, when we see independent physicians join a larger group or join a roll up under a private equity model, sometimes I’ve seen these independent docs are very entrepreneurial. And sometimes they say, look, I want to give this a shot for a couple of years, but at some point I may want to go back to being an independent, or maybe reserve the right to do that.

Andrew Dick: Does that come up often in discussions with physicians? Meaning, hey, I may want to terminate the lease with the new provider entity, and then go back, have the right to go back to what I was doing. I’ve seen that come up a couple of times, Collin. As some of the independence are so, sometimes they want all the benefits of joining in on a larger group, but sometimes they get frustrated by the bureaucracy.

Collin Hart: Sure, so I agree with you. And I think we’ll see a wave of that in the next five to 10 years. Here’s why. In our client relationships, the folks who are really driving the practice sales and the real estate sales are the previous generation of providers. Those are the entrepreneurial guys that you’re referencing that built up their practice because they wanted to control everything.

Collin Hart: The reason that they’re selling is because they need an exit strategy. They need some way to get the sweat equity out that they built up through those decades of practicing. And so they look to the younger providers who are coming out of school, and we’re seeing a different financial and work profile associated with those folks. They have less money, they expect more, but they also have more debt. And so as a result of that, those incoming providers probably aren’t the best candidate to buy the practice from the senior physicians. And so the senior physicians don’t really have an exit strategy. So private equity or a health system would provide that.

Collin Hart: Now, fast forward five years, the senior physicians who sold are out, and the junior guys are still around. And I think eventually you’ll see this, we want to get away from working for somebody, and we want to go back to independent practice. And so I think eventually that’ll happen. But along with that comes hard work, risk, and entrepreneurship, right?

Collin Hart: And a lot of the generalizations that we’re hearing from our clients who, again, are usually the senior guys are, hey, we don’t see the same mentality in our incoming providers that we had when we started in practice. So it remains to be seen, right? I mean, my crystal ball’s about as hazy as yours.

Andrew Dick: Yeah. I tend to agree with you though, that I predict there will be a wave over the next three, four, five years of some of these docs who have joined in a larger practice, become employed and say, you know what? I kind of want to go back out on my own, or join a smaller group.

Collin Hart: Right.

Andrew Dick: Where I have a little bit more autonomy. So yeah. I agree with you.

Andrew Dick: Collin, switching gears a little bit, where do you see the opportunities in the healthcare real estate industry?

Collin Hart: Sure.

Andrew Dick: A lot of activity, right, over the past two years. It just seems more and more investors coming into the space, where are the opportunities?

Collin Hart: Yeah, I agree with you. I think historically there’s been so much focus on hospital credit, health system credit, corporate credit, right? Whether it be a hospital, or whether it be a national operator like a DaVita or Fresenius, or some of the bigger urgent care chains that are popping up.

Collin Hart: I think that corporate credit has always been something that feels safe, that you can hang your hat on as a real estate investor. But I think the real opportunity lies in understanding some of the smaller credit-worthy tenants, and really getting a better understanding of the operations, and what makes them dominant in particular areas. And that they own the market there for a reason. And they’re independent for a reason.

Collin Hart: And I think that makes for a very compelling investment thesis. And it’s not new, I mean, I’m not coining something and saying, hey, everybody should go focus on this. There are certainly plenty of participants who are focused on that. But I think that’s where a lot of the bigger opportunity is, especially in terms of risk and reward, right? Because if you look at some of those traditionally desirable corporate credit deals, the cap rates or yields on those are really low.

Collin Hart: So if you’re looking for a little bit better risk-reward profile, if you properly underwrite some of these smaller credits, I think there’s some value arbitrage to be had there.

Andrew Dick: Yeah, I agree with you. Collin, what about surgery centers? I don’t know how often you run into physicians that have ownership in a surgery center. There’s been an awful lot of activity in surgery centers over the last year or two.

Collin Hart: Sure.

Andrew Dick: Seems to be that they’re gaining more traction, but there’s also been a lot of new development of surgery centers in certain markets. And what’s your thoughts on that opportunities in that industry?

Collin Hart: Sure. So again, I’m not a provider, so I can’t give you the nitty-gritty in terms of the pros and cons of surgery centers. Here’s what I’ll share with you. Obviously there’s a push to outpatient care. And I think the reasoning for that is for pressure on costs and outpatient care is less expensive to deliver, and therefore the payers want that. That’s number one.

Collin Hart: Number two, I think you’re seeing better outcomes and lower infection rates in an outpatient environment. So not only is it better for cost, it’s better for outcomes, right? So that’s, I think that’s great, and those are things that are achieved in an ASC setting.

Collin Hart: Now from a real estate investment perspective, I would say 75% of the transactions that we work on have some ASC or surgery center component, right? So it’s a big part of what we do.

Collin Hart: And I think there’s always going to be demand for that, especially when we were talking about surveying your different investment opportunities across the real estate spectrum. You can buy retail goods online, certainly everyone’s always going to need a place to live so there’s always an investment thesis for multifamily.

Collin Hart: But the same applies to surgery centers. Which is, hey, you can’t buy procedures on the internet, right? So if someone needs LASIK, or they need to have their cataracts removed, or they need a colonoscopy, or you need a new knee, I mean, we can’t do that via telehealth, right? And so I think that’s the compelling investment thesis behind AFCs is, you need somewhere to do the procedure. So I think that in the long run, that’s where it’s at, as opposed to inpatient care.

Collin Hart: But I think maybe you were alluding to, you’re seeing lots of ASC development, and is that a sustainable model? Is that your question?

Andrew Dick: Yeah, Collin, that’s right. We know that there’s tremendous demand for those facilities, not just on the real estate side, but on the [OPCO 00:27:21] side. And anytime you see big players like Optum jumping into that space and buying up hundreds of surgery centers, you have to take notice.

Andrew Dick: And so I’ve just, I’ve seen a tremendous amount of development activity when we’re looking at trends in the industry. And I just think it’s interesting to watch. I mean, surgery centers have always been out there, but just seems like there’s an awful lot of momentum right now.

Collin Hart: Right.

Andrew Dick: In terms of investors looking for those assets, but also operating providers looking to gain access to new patient populations.

Collin Hart: Yeah, I agree with you. And just to continue on that a little bit, I think part of the consolidation play, be it in practices or in the surgery component, like in an ASC environment, part of the value proposition for folks buying into the enterprise is, hey, if we own more of these operations, we have more negotiating power with the payers. So I think that’s also driving a push into an interest in that space as well.

Andrew Dick: Makes sense. Collin, let’s switch gears.

Collin Hart: Sure.
Andrew Dick: A couple more questions before we wrap up. Last time we spoke, we talked about veterinary clinics. I find those very interesting because they’re also becoming hot right now, from an investor perspective. We’re seeing private equity move into that space as well. What are your thoughts?

Collin Hart: So it’s pretty top-of-mind for us. We just completed a transaction where we sold six veterinary hospitals. And so that was our first engagement in the space, but we learned a lot about it. I think there are a lot of parallels between human health care and veterinary care, but actually you said, hey, private equity is moving into it. Actually, private equity in veterinary care is probably a decade ahead of where it is in human healthcare.

Collin Hart: And so I think if you really study and look at the vet care consolidation, that’s what the future holds for human healthcare as well. And so I think the reason for that earlier consolidation is because there’s obviously less regulation related to the care of animals versus humans, number one.

Collin Hart: But are were some major operators out there in the vet care space. And the trends that we’re seeing in vet care are pretty similar to healthcare in that the consolidation is driven by pricing power, driven by demand for succession planning from those senior founding docs.

Collin Hart: But what’s unique about that care is, in human healthcare we have this third-party payer system. But in veterinary care, do you have a pet or an animal?

Andrew Dick: We did for many years, and I think I know where you’re going.

Collin Hart: Okay.

Andrew Dick: Out-of-pocket private pay.

Collin Hart: Out-of-pocket, yes. So in human healthcare it’s like your insurance company, you pay your deductible, your insurance company foots the bill for the rest. And we don’t necessarily see what happens behind the scenes there as a patient. But for veterinary care, if your dog is sick, you take your dog and you pay for it, cash, that day. And that’s not to say there aren’t some insurance policies for pets, but generally you’re reimbursed directly by the insurance company after you pay the bill.

Collin Hart: And so that’s a pretty interesting value proposition for an owner of a vet practice, because you’re not beholden to these big payers who are putting pressure on your pricing. So I think vet care is a desirable investment segment from that perspective. And obviously, I mean, I know you don’t have a pet now, but the growth in pet ownership has never been greater, especially through COVID.

Collin Hart: And so more people are having pets, and maybe waiting ’til later in life to have a child, right? So they treat their pets like a member of their family, and as such they’re willing to spend money on their health care. So I think it’s a super interesting space, and a lot of parallels to human health care and the real estate surrounding that.

Andrew Dick: Well, I find it interesting as well. Thanks for the insight.

Collin Hart: Sure.

Andrew Dick: Last question. What advice would you give to a young professional getting into the healthcare real estate business?

Collin Hart: I think that’s a great question. And I’ve thought about it a lot, especially as we grow our team. And I think I would take it back to an earlier part of our conversation, where we have a really long-term perspective, and we’re not pushy in terms of transactions, right?

Collin Hart: My business lives and dies by transactions, but we’re not focused on that. We’re focused on delivering value to our clients. And so I think that if you’re new coming into the business, and you can focus on delivering value, whatever capacity or role you have in the business, I think you’ll be successful. It’s all about that long-term perspective, that persistence, and that delivery of value.

Andrew Dick: Got it. Collin, where can our audience learn more about you and your company?

Collin Hart: Sure. So our website is pretty simple, it’s just six letters. It’s ereadv.com. And you can find everything about our team, and our company, and all our contact information on our website.

Andrew Dick: Great. Collin, thanks for joining us today. A great discussion. Thanks to our audience as well, for listening on your Apple or Android device. Please subscribe to our podcast and leave feedback for us.

Andrew Dick: We also publish a newsletter called The Health Care Real Estate Advisor. To be added to the list, please email me at adick@hallrender.com

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An Interview with Brannen Edge III, President and CEO, Flagship Healthcare Properties

An Interview with Brannen Edge III, President and CEO, Flagship Healthcare

In this interview, Andrew Dick sits down with Brannen Edge III, to talk about the evolution of Flagship Healthcare Properties and trends in the health care real estate industry.

Podcast Participants

Andrew Dick

Attorney, Hall Render

Brannen Edge III

President, CEO, Flagship Healthcare Properties

Andrew Dick: Hello and welcome to the Healthcare Real Estate Advisor podcast. I’m Andrew Dick, an attorney at Hall Render, the largest healthcare focus law firm in the country. Today, we will be speaking with traded Edge III, the president and chief executive officer of Flagship Healthcare Properties, LLC. Flagship is a privately held real estate company that owns, manages and develops healthcare facilities. We’re going to talk about Brannen’s background, the evolution of the company and trends in the industry. Brannen, thanks for joining me today.

Brannen Edge: Andrew, thanks for inviting me and pleasure to be with you.

Andrew Dick: Terrific. Well Brannen, before we talk about your role as the chief executive officer at Flagship, let’s talk about your background, tell us where you’re from, where you went to college and what you wanted to be.

Brannen Edge: Sure. So, before moving to North Carolina, I was born and raised in Richmond, Virginia. Lived there, my whole childhood went to James Madison University for undergrad, up in Harrisonburg, Virginia, and after graduation initially started out in banking. So, I describe myself as a recovering banker. I had gone to Charlotte for a conference, middle of my time at JMU, the first time I visited Charlotte, and was so impressed with the city. It was a clean city, a growing city, a business-friendly city. So, as I approached graduation, really all of my efforts were focused on how do I find a job in Charlotte? Which is a little unusual, Richmond has a way of bringing its natives back to Richmond, but I wanted to do something a little different and frankly, I really didn’t care what industry it was.

Brannen Edge: I wanted to find some training program that would teach me how to do some something. I found that in BB&T and joined their training program right out of school. It was actually located in Winston Salem, which is about 80 miles from Charlotte. I thought, “All right, that’s close enough. I can do a pit stop in Winston Salem and then find my way to Charlotte,” which is what I did. It was a great pit stop because I met my now wife in Winston and had a great experience with the bank.

Brannen Edge: But after about six years of working with the bank, where I learned a bunch about credit, and operating companies, and service companies, and manufacturing companies and real estate companies, I realized that I didn’t want to be a banker for the rest of my days. A number of my clients that were in the real estate side appeared to be having a lot more fun than I was having in the banking world. So I used that opportunity to go back to business school and spent two years in Chapel Hill, also known as Blue Heaven. Then during that time, is when I found the founder of Flagship and joined forces with Charles Campbell in 2006. So, that’s what I made the shift from the banking world to the healthcare, real estate world.

Andrew Dick: So, talk about that opportunity and how you met Charles and how did you all decide to come together and start your business?

Brannen Edge: Sure, sure. So this business school’s, I guess like many universities and graduate programs are focused on getting you a job, that is from day one. So there I was in the fall of 2005 and newly married, newly resigned from my full-time employment and very much in debt with student loans. I knew where I had come from in terms of being with a public company, a big company in the form of the bank, and an old company, the bank had been around for 150 years. I wanted to do something the exact opposite. I wanted to find a young company that was growing, that entrepreneurial, that was in the real estate and private equity space. So, literally searching online for opportunities, I came across a press release from the early Flagship, Flagship 1.0, which had just launched earlier that year in 2005.

Brannen Edge: So, I reached out cold call to Charles and said, “You don’t know me, and you don’t know that you need to have an intern next summer, but I’m willing to do whatever it is.” So I did, I worked as an intern that summer, between first and second year of business school, and I think I was employee number five or six or something like that at the time. Then continued working with Charles my second year and then joined full-time after graduation. So, that’s how it got started. We were initially, a very small company working with family offices and high net worth individual investors to find real estate opportunities. And in pretty short order, focused exclusively on healthcare, which is how the firm and I got our start in the healthcare business.

Andrew Dick: So Brannen, when we’ve spoken before, you talked about the company evolving and what I’ll call the merger of Brackett and Flagship, talk a little bit about that and how the business really started to grow.

Brannen Edge: Sure. So you’re exactly right, Andrew, that that was the seminal moment for our company, which occurred in 2010. Up until that point, the legacy Flagship was really an investment firm in the real estate world. And in 2008, 2009, we purchased a building from the Brackett company, which was another firm focused on the healthcare, real estate space, also located in Charlotte, whose roots dated back to the mid 1980s. We bought a medical office building for our investors from the Brackett company, but Flagship at the time didn’t have property management skills. It didn’t have leasing and brokerage skills. We didn’t have those resources internally and we were really, really impressed with the platform and the people that the Brackett company employed. So, on the heels of the great financial crisis, we approached the Brackett company and said, “Look, we can probably be a better firm if we’re together, as opposed to separate.” They saw things the same way.

Brannen Edge: So we brought those two companies together initially as a joint venture. Then as I described, the slowest, longest merger and small business history, we integrated those two companies over the next four or five years. At that time I was really … I was not the CEO of the Brackett company, I was not the CEO of legacy Flagship. So, I was tapped as really the neutral party to integrate those two companies together. So, moved from my prior role to become president of what at the time was Brackett Flagship Properties. Then subsequently, we changed the name to Flagship Healthcare Properties. But that moment in 2010 really laid the groundwork for where we are today, which was the decision to be a vertically integrated, full service, healthcare real estate firm. That we made that decision, that how we were going to compete in the industry, how we were going to be able to serve our clients, whether they were tenants, healthcare providers, or investors, was going to be by providing the services that we do today.

Brannen Edge: So property management, maintenance and engineering, asset management, ground up development, acquisitions, investments, full service accounting, all of those services we have under one roof now, so that we are in our buildings every day, building relationships with our tenants and the healthcare providers that we serve. We didn’t want to be in a situation where investors were calling us and saying, “Well, how’s my investment performing?” We’d have to say, “Well, let me go check with the people that are taking care of your building and we’ll get right back to you.” We are the people taking care of your buildings.

Brannen Edge: And so that today is the single biggest differentiator, I think that Flagship has, versus some of the other folks in the industry. We allocate capital and it’s a critical role for us, but it’s only one facet of what we do.

Andrew Dick: So, that was a terrific summary. So Brannen, talk about the company today. So, fast forward today, talk about the size of the company in terms of employees, where your properties are located, where you’re doing business, give us a snapshot of what everything looks like today.

Brannen Edge: Sure, sure. So, the company as we’ve grown over the past 11 years and morphed into that full service provider, our mission, our whole purpose for being, is to provide extraordinary stewardship and outcomes for all we gratefully serve in healthcare real estate. So, that’s a mouthful, but what does that mean? So, we’ve really got three primary constituents and all of them are extremely important and none of them can get the short end of the stick. So, we view our investors, our tenants, and our employees as being critical to success and if we let one of those groups down, or put one of those groups well ahead of the others, there’s going to be problems. So, we work really hard to try to make our company a culture that attracts and retains really good people and we’ve got, I think the best in the business. We’ve got 86 employees now, and those are again, across the spectrum of asset management and property management and leasing and brokerage, and on the investment side, and the ground up development side, and the accounting side.

Brannen Edge: That’s what allows us to deliver excellent service to our tenants. And if we do that, we do that job and we can help meet their needs, they’re more likely to turn to us for their real estate needs. If we can deliver on the tenant side, that allows us to generate attractive returns to our investors and the investors provide the capital that lets us continue to grow and attract and retain employees. So, that virtuous circle is what keeps us going.

Brannen Edge: We are focused geographically on the Southeast and Southern Mid-Atlantic. So we own properties across 10 states right now, and that’s where we deploy our capital, our investors’ capital, is in that Southeast footprint. But when I look at the areas where we have services, we manage a building in Nebraska, not exactly in the Southeast, but that’s where one of our clients went and they asked us if we would help them with buildings that are outside of our footprint. Of course, we will follow our clients just about anywhere, but our focus is on growing our business and brand and services in the Southeast and Southern Mid-Atlantic.

Brannen Edge: The other thing you asked about was the types of properties that we’ve got. We are laser focused on the clinical outpatient healthcare sector. And so what does that mean? Well, one way to describe the properties that we seek to work on, or build, or lease, or manage and maintain, are those buildings where a patient enters the building to receive care from a healthcare provider and they leave without spending the night. So, we are not invested in senior housing facilities, or inpatient rehab hospitals, or skilled nursing, or acute care hospitals. Not that there’s anything wrong with those businesses, but they’re very different from what we are good at and know. So, I like to say, we love having senior housing as neighbor, we just aren’t looking to have them as tenants. We share the same patient population and same demographics, but we’re focused on the outpatient sector. So, that’s predominantly medical office buildings and ambulatory surgery centers.

Andrew Dick: Got it. So, let’s transition a little bit Brannen, and talk about Flagship’s REIT, because I think that is one service line that you offer that’s a little bit different than some of your competitors. There are lots of publicly traded REITs, a lot of investment funds that focus on healthcare assets, but Flagship has its own private REIT. Let’s talk a little bit about that and the evolution of that business, which is pretty interesting, based on what we’ve talked about before.

Brannen Edge: Yeah, yeah. Thank you, Andrew. I’ll describe our process, or journey of getting to the private REIT structure in Flagship Healthcare Trust. It was a journey and we’ve had some iterations along the way. Before 2010, we were doing all of our investments one off. We would do silo investments, we would have capital from a family or a group of high net worth individual investors, and we’d go and purchase or develop an asset, and we managed each of those investments separately. They were all separately capitalized and it worked. It worked well and investors were happy and the projects were profitable and turned out well, but we didn’t have any sort of synergy doing that. I like to say we weren’t managing a portfolio of say, 30 buildings, we were managing one building 30 different times.

Brannen Edge: So, everything had separate accounts, and separate reserves, and separate leasing teams, and separate agreements. So, we weren’t being efficient as a manager and our investors weren’t really getting the diversification because an investor might be in building number one, but not in buildings two through 30. So there really wasn’t that diversification.

Brannen Edge: So, the next iteration for us happened in 2012, when we launched our first closed-end fund. We raised money from accredited investors and from institutional investors. We did our first fund and we did a second … it was a venture with USAA Real Estate Company, but it operated much like a closed-end fund and started raising our third fund. At that time, we took a step back and this was 2016, 2017 and said, “What are we doing?”

Brannen Edge: Our investors were asking us … It was coming time to look at selling our first fund, liquidating that, and our investors almost in unison said, “Please don’t do that. We like the buildings that we’re invested in. We don’t want you to create a tax issue or a reinvestment issue by selling these funds.” We said, “Well, geez, we don’t really want to sell them either. We’re we’re in the business to be long-term owners in real estate and if our business model is to attract and retain the best and brightest in the healthcare real estate industry, how does that align with selling a big portfolio of properties every few years?”

Brannen Edge: Meanwhile, our tenants, the healthcare providers and healthcare systems, they really care about long-term ownership. They don’t want the owners of their property to be short-term holders. They want to know that you’ve got empathy for what they’re doing, that you are going to be taking care of these assets as if you’re going to own them forever. It didn’t really line up with a shorter term investment fund type structure.

Brannen Edge: So we engaged advisors to help us figure out how could we be structured that would create better alignment between our investors, and our tenants, and our employees, and the private REIT structure is what rose to the top. And admittedly, when we were talking about the private REIT structure, we didn’t understand what that meant and familiar with public traded REITs and there’s some excellent ones out there, but we didn’t really want to be public. But we’d heard about public non-traded REITs and those had not a great reputation at the time. It’s gotten better since then but we said, “I don’t know that we want to go down private REIT path.” It was explained to us that said, “Look, the structure as a private REIT is a tax structure.” REITs avoid double taxation, as long as you’re distributing 90% of your taxable income to investors. It looks and feels just like an open-ended fund, but it preserves a great deal of optionality.

Brannen Edge: Meanwhile, being private, we think avoids a lot of the correlation with the public markets. So, we get asked a lot by investors or prospective investors, “Why should I buy a private REIT as opposed to a public REIT?” My response is always, it’s not an either/or. There are some excellent public REITs out there and many that we are fortunate to work for on the management leasing side.

Brannen Edge: What we think we bring to the table is because we are private, we’re not correlated with the public markets. So, for investors who want to have an allocation to healthcare real estate, we think we provide that and maybe provide a better representation of the value of our healthcare real estate assets, as opposed to whatever’s happening from day to day in the stock market. So, it is almost like putting on a tailored suit or a tailored sport coat. When we got to the launch of Flagship Healthcare Trust four years ago, it felt like we were putting on a sport coat that had been tailored, it just fit, and our investors feel the same way. So, we’ve continued to grow and new capital, but just as importantly, attract additional capital from our existing investors who continue to believe in what we’re doing.

Andrew Dick: It’s a great story and I can appreciate why you selected the private REIT structure, right, it’s not subject to the whims of the market. That makes a lot of sense. So, talk about the REIT, number of properties, how much equity you currently have, things like that, that you’re able to share?

Brannen Edge: Sure, sure. Absolutely. So, we are structured as a Reg D private placement. All that means is that our investor base are considered accredited investors. We have about 350 shareholders. A number of those shareholders have been with us for many, many years, even predating the REIT’s launch. When we converted our legacy closed-end funds, all of those investors and the legacy closed-end funds had the option to either cash out of those funds and take their money and go elsewhere, or contribute their interests into launching the REIT. We had 94% of our investors by capital say, “This is exactly the structure that I want.” So when they joined us in the launch of the REIT, back in late 2017, we were about $55 million of equity. Since then, we’ve grown to where we are today, which is right at $250 million of equity, and about $600 million of gross property value. That’s about two million square feet in the REIT across 73 properties, and in 10 states in the Southeast and Southern Mid-Atlantic.

Brannen Edge: That’s in addition to about an equal number of properties and approximately three million square feet of properties that we manage for third party owners. And those are institutional investors, those are public REITs, and those are private individuals, or healthcare practices that want to own their own real estate but don’t want to have the headaches of property management or leasing. So we gladly do those services for others, as well as for our own account.

Andrew Dick: Terrific. I’m assuming that the REIT follows your investment philosophy, that it’s primarily MOBs, outpatient healthcare facilities, ASCs?
Brannen Edge: As exactly right, it’s ASCs and MOBs, are the predominant assets. We have a blend of multi-tenant buildings and single tenant buildings, a number of practices who make the decision in this current environment to lock in attractive pricing on their buildings, but they don’t have any desire to move. We’re doing a number of sale lease pack transactions with practices, both groups that are independent, as well as groups that are affiliated with healthcare systems. An interesting unexpected benefit of our REIT structure is that the vast majority of those sale lease back transactions, the selling groups, if they’re groups of physicians or investors, are electing to UPREIT a portion of their sale into Flagship. So, essentially a seller of a medical office building who chooses to work with Flagship, they can receive cash when they sell us a building, or they can receive operating partnership units in our REIT, and essentially it’s tax deferred in most instances, and it provides diversification for those sellers.

Brannen Edge: So, an investor who owned 100% of one building can UPREIT and all of a sudden, they’ve got that same value spread across a much more diversified portfolio of more than 70 assets. Meanwhile, they’re locking in their current valuation on their building and able to decide on their timeline, when to recognize that taxable gain on their own terms. So, it’s been something that we didn’t expect would be as popular as it has been, but it’s been a major source of our growth as we continue to grow our footprint. But it is all clinical healthcare outpatient. So, ASCs and MOBs are our primary investment targets.

Andrew Dick: Got it. So, let’s transition for a minute and talk about the healthcare real estate industry in general, over the past five, six, seven, eight, years, the asset class has really come into its own and becoming more and more attractive investors of all types. Talk about cap rate compression, trends in the industry. It seems like there’s an awful lot of demand for these assets right now. How does a company like Flagship through its REIT, compete for assets in a market that just seems very hot right now?

Brannen Edge: You’re exactly right. It is overwhelming the amount of capital that is chasing the healthcare real estate industry right now. It’s coming from traditional real estate investors who hadn’t previously been exposed to the healthcare sector. It’s coming from international investors, both individual and sovereign wealth funds. Everybody it seems, wants to get into healthcare real estate. So, the secret is out. Now, when we started in this business, plus or minus 20 years ago, healthcare real estate was really not its own asset class. It was lumped into other asset classes. Was it part of the office market, or was it part of the retail market, or do they just lump it as other? Now, it’s a clearly defined asset class and it’s clearly defined for good reason.

Brannen Edge: Through the great financial crisis, our portfolio and that of most healthcare real estate performed really, really well. And of course, values were impacted across all sectors in the great financial crisis, but we really didn’t see tenants that were handing over their keys and shutting their doors. It was a very resilient asset class. We’ve had bankers that would come and visit with us back during the Great Recession and saying, “Look, the credit folks say I can’t lend to anything unless it’s government backed or it’s healthcare-related or student housing. So what do you have for me?” When you fast forward the movie through the pandemic that we’re going through now with COVID, the portfolio did extremely well. Our tenants were extremely resilient and I describe the industry as it’s now more akin to a consumer staple than it is to something that is voluntary.

Brannen Edge: Americans want and demand and deserve healthcare and a pandemic’s not going to get in the way of receiving care. So, it was really impressive to see how these healthcare providers adapted to the global pandemic, whether it was changing the way they were having patients wait for care or alternating how they were seeing patients. But what didn’t happen was stopping seeing patients. Telemedicine had a big boon and folks wondered, “Is this going to replace the need for medical office buildings?” The answer was a resounding no. It became an additional avenue for providing care to patients but it was an additional outlet, it wasn’t a replacement.

Brannen Edge: So we saw a surge in telemedicine, but not one that overtook or replaced inpatient face-to-face visits. It’s interesting, we are really agnostic at Flagship of whether we’re buying on campus buildings or off campus buildings. We’re seeing really a proliferation of off campus buildings as healthcare providers recognize the three Cs in healthcare, of care, convenience, and cost. It is much more convenient and able to be delivered at a much lower cost when you have outpatient settings. So, I think last year, there were 60 plus million surgeries that were done in the US and over 60% of them were done in an outpatient surgery center environment.

Brannen Edge: So, 20 years ago you would be going to the hospital campus and having your knee procedure, or your wrist procedure done inpatient and on the campus, today, it’s generally not happening that way. Medicare and Medicaid are increasingly approving, and even requiring some of these procedures to be done in an outpatient setting, which is really good for both the providers and for the patient. So, that’s going to continue to grow and that’s why we’re laser focused on that outpatient setting.

Andrew Dick: Yep and I would add, through the pandemic, we saw that patients were hesitant to go to a hospital campus for fear of picking up the virus or contracting the virus. So, those outpatient facilities that are off campus seem even more attractive during difficult periods like we’re living through now.

Brannen Edge: You’re exactly right. That hospital acquired infection has all always been present but in the age of COVID in the pandemic, it got much greater scrutiny. So, I don’t think there’s any going back from this shift.

Andrew Dick: So Brannen, we’re near the end of our interview. Let’s talk a little bit about advice for young professionals. We’ve got a lot of folks who listen, that are starting out in the healthcare real estate profession. What advice would you have, someone who’s getting started in the business?

Brannen Edge: Gosh, that’s a great question. I guess I would say, try to figure out what you like and work toward achieving that. Oh, by the way, that’s a lifelong learning. So what you like to do at 21 and are working towards then, may be different than when you’re 31 or 41 or 51. So, continue to try to figure out what it is that makes you tick and gets you excited to go to work in the morning, I’d say, do every job to the best of your ability, even if it’s not exactly where you want to be and maybe especially if it’s not where you want to be. If you can focus on knocking the ball out of the park, opportunities will find you. So, do everything that you can to the best of your ability. Ask questions, that’s something that … that natural curiosity, I think, is a benefit for everybody.

Brannen Edge: It’s okay to not have the answers and shouldn’t be afraid to ask for help or ask questions to learn more. And finally, don’t be afraid to fail. A little bit better to fail quickly if you can, but you are going to make mistakes and it’s fun to find an environment where you can be supported when you make those mistakes and learn from those mistakes and move on. But healthcare real estate industry has got great tailwinds. We’ve got demographics that are providing a huge lift to the industry. So, for young folks that are looking at careers in various sectors, I think this has got a great next few decades in front of us.

Andrew Dick: Well, that’s good advice. So as we wrap up, where can our audience learn more about you and Flagship Healthcare properties?

Brannen Edge: Sure, please, we’d welcome visitors to our website at flagshiphp.com, or our sister website for the REIT at flagshipreit.com. We’ve got an active social media presence, so follow us on Instagram and Facebook. If you have questions or we can provide any support, feel free to reach out to us. Call us, email us, text us.

Andrew Dick: Terrific. Thanks, Brannen. Thanks to our audience for listening on your Apple or Android device. Please subscribe to the podcast and leave feedback. We also publish a newsletter called The Healthcare Real Estate Advisor. To be added to the list. Please email me at adick@hallrender.com.

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An interview with Kevin Jones, Managing Director and Real Estate Practice Leader, ZRG Partners

An interview with Kevin Jones, Managing Director and Real Estate Practice Leader, ZRG Partners

In this interview, Andrew Dick sits down with Kevin Jones, Managing Director and Real Estate Practice Leader with ZRG Partners to talk about professional development and executive recruiting in the healthcare real estate industry. 

Podcast Participants

Andrew Dick

Hall Render

Kevin Jones

ZRG Partners

Andrew Dick: Hello, and welcome to the Healthcare Real Estate Advisor Podcast. I’m Andrew Dick, an attorney with Hall Render, the largest healthcare focused law firm in the country. Today, we will be speaking with Kevin Jones, a managing director and real estate practice leader with ZRG Partners. Kevin helps real estate and healthcare companies with executive searches. We’re going to talk about Kevin’s background, the healthcare real estate industry and what he looks for when recruiting for executive positions within the real estate industry. Kevin, thanks for joining me.

Kevin Jones: Thank you, Andrew. Always a pleasure.

Andrew Dick: Kevin, before we talk about your role at ZRG Partners, let’s talk about your background. Tell us where you’re from, where you went to school and what you aspired to be.

Kevin Jones: Sure. Well, the first part of my career, if you will, is largely uninspiring. I went to Indiana University in Pennsylvania, which spent the rest of my life explaining that’s actually in Pennsylvania and not Indiana. However, I actually joined a recruitment firm right out of school, so I had no industry sector experience. And if I think about my career and my background, it really boils down to three to four significant decisions and changes that I made. The first one is leaving the firm that I started with after nine years to join as one of the partners at Crown Advisors. And crown was only a few months old at that point.

Kevin Jones: And I have a 13 year run to really effectively build that firm, helped build that firm from the ground up. Although at the time, the plan was just to stay there for the next 20 years, I couldn’t see it. The firm, it topped out. And my timing there was that I wanted to do a lot more in the firm, became a lifestyle business, which is great. But it was just focused on the partnership and the lifestyle that the business created. That was the second big risk that I took, is I left just to start the Jones Group. And that’s when I doubled down on my commitment to healthcare real estate.

Kevin Jones: For the next eight years, I focused on becoming a subject matter expert in the healthcare real estate sector, became embedded in the business in that community. That’s where I really understood the value of becoming a specialist. As an insider, you could build meaningful relationships versus just somebody that, who calls into the sector, if you will. So, that was a great run on my own. And I established relationships that I believe will be with me the rest of my career. About three and a half years ago, I was actually approached by a search firm to build a global real estate executive search practice at ZRG.

Kevin Jones: And so frankly, that’s been a heavy lift. But the nice part about ZRG is we have a robust healthcare executive search practice across the board. So I bolted into the healthcare group when I started. And our roots and healthcare as a search firm, we actually have a partner that’s a medical doctor. We focus on clinical academic medical centers and of course health systems, as well as PE backed healthcare firms. So within that group, I was able to use that as leverage to build the global real estate practice. And now, though the real estate practice is anchored in the US, we have outposts in Brazil, London and Dubai and it gives us a legitimate global reach.

Kevin Jones: I still do largely healthcare real estate, but as a practice, we’re doing probably 60, 50 or 60% in commercial real estate. And then I do the balance in healthcare real estate.

Andrew Dick: So Kevin, how did you at some point, and it sounds like many years ago, you identified healthcare real estate as a niche that you wanted to pursue. How did you end up working on searches in the healthcare real estate industry? That’s a pretty narrow niche.

Kevin Jones: Yeah. Yeah. It goes back a while. I was actually at the first BOMA Healthcare Conference in San Francisco. There might’ve been 45 people there. You’d have to, Laurie Damon would have to fact check me on that, but it was very small. And like a lot of people in this sector, Andrew, I had a personal experience that just drew me to healthcare and hospital real estate. So it became an interest. Once I discovered it, it became an interest. And like you build a practice anywhere, you get some companies that are growing and you work really hard to satisfy them and as they grow, your practice grows. And I had done that with a couple of pioneering firms in the sector, where I’d worked closely with their founder.

Kevin Jones: And as they grew market to market, they just tapped me on the shoulder and I helped them open. They went from a local brand to a national brand and I did all those searches. So through that process, that’s how I just became embedded in the business when it was much smaller than it is today. It was an easier effort because when people start to recognize you specialize in their startup sector, if you will, they recognize you. So it was easy to make my way around the block with all the players and as the sector grew, my practice grew. It was really more serendipity than, I did something spot on to make it grow.

Andrew Dick: Sure. So Kevin, give us an idea of the type of assignments you’ve had over the years in the industry. Would this be C-Suite executives or give us some examples?

Kevin Jones: Sure. Yeah. And focusing on the sector, I would say I do C-Suite, as well as the people reporting into the C-Suite. That’s really my strikes zone. And I’ve done some board advisory work, as well. I would say a typical search, it involves… I had done a search for a senior managing director for a group that does healthcare real estate consulting. And the leader of that group, somewhat of a legendary person in the sector frankly, was retiring. So, they engaged us to find that replacement and that’s always tricky to find somebody that’s been embedded and worked with the team for decades to bring a new leader in. And we did just that. It was a very successful search. It took us probably eight months, which was three months too long, frankly.

Kevin Jones: But when you work at that level, you’ve got to work around non-competes, you’ve got to work around other competitive covenants to try to get the timing right. Nobody wants to go against that. But that’s a typical search. And what I see when people come to me often, they’re looking for more than a plug and play person. They want somebody that has deep experience in the sector, but also they have that ability to be the face of the franchise. Somebody that knows how to sell and lead and execute. I see that a lot and I get that a lot. So that’s probably the type of role that I see, because they’re just so hard to find. You really need to know those people first, just to get their attention to consider something because they’re generally well paid, well taken care of because they bring such, three components of value to the organization.

Andrew Dick: Let’s talk about that, Kevin. We have quite a few young professionals who have been in the business maybe a couple of years, the healthcare real estate business. Or young professionals who are looking at getting into the healthcare real estate business. Let’s talk about the skills that you look for and your clients look for when trying to identify talent. You hit on a couple things, the ability to sell, interact well with others, et cetera. Talk more about that. What advice would you give to someone who’s really trying to make a name for themselves in the industry?

Kevin Jones: Sure. And that’s a great question. I actually have kids in that same period in their lives. This is something I’ve thought about. I think it’s, the thing is, it’s not new, right? It’s a generational to generational piece of advice. But I think the first thing is for most people, they need to redefine what sales is to them. Everybody carries around this baggage of what sales is and what it isn’t and the immediate cliches and imagery that comes with it. That’s obviously so old fashioned. I challenge people to, that they really need to just look at that. Do some self discovery and understand really, what’s your hang up on that word and what that means. They need to redefine it because every business is driven by sales and top line revenue.

Kevin Jones: There’s no way around that. And the more you can impact that, the more value you bring to an organization. I think most people, some of the conversations I’ve had with people, they just will tell me, “Well, I won’t sell.” And I think, “All right. Well then, good luck and stay where you are and nestle in, because that takes away a lot of your growth opportunities.” So that’s a little bit of personal work. You really need to evaluate what it is, what your hangups are around it. You need to read on the subject, very contemporary material on what it is, because that really is going to be a game changer. And once you’re able to embrace that and put your talents to use around it, that’s going to change your value to the market. And that changes everything.

Andrew Dick: That’s a great point, Kevin. We have on the team I lead, we have a number of young professionals and we talk a lot about building a personal brand and getting your name out in the industry. And in other words, even as lawyers, we have to sell. We sell a little differently maybe than other industries and we’re subject to ethical rules that prohibit us from doing certain things. But I think you’re spot on, Kevin. I think that in certain circles, when you talk about sales and those types of skills, it can turn people off. But in my experience, individuals who master the art of developing relationships and building a personal brand, tend to rise to the top. And I think that’s what you’re saying.

Kevin Jones: You’re exactly right. That’s what you see across the board. You bring up something else too, is networking is a large part of that. And networking, frankly, networking was real work for me. I mean, I obviously love what I do and it’s a cool business, frankly. But when I would go to a conference, networking would be so challenging. And I probably still haven’t been to a conference in a while, but I still get nervous and feel like I’m intruding. You’ve got to get over all those hangups and networking is an amazing skillset. It’s just that, and it’s like a skillset. You have to practice. You have to do some of the corny role playing. You have to really get outside of your comfort zone and become effective.

Kevin Jones: And that takes, more than anything, the things that I hear now is self-awareness, social and professional awareness, C-Suite and board presence. Those are really important elements and that’s communication skills. That’s style. That’s how you carry yourself, to a T. So you need to keep that in mind. If you want to be in the C-Suite, you really need that self-awareness and social awareness. And if it doesn’t come naturally, even if it does come naturally, it’s something that you need to work on and practice so you’re prepared. I’ve always, I’m going to butcher it, but I’ve always kind of hung on the Abe Lincoln quote. Prepare yourself, for one day, your chance will come. It’s one of those things where you need to be prepared. You need to practice beforehand. And when you find yourself in that situation, you’re ready.

Kevin Jones: Networking’s a big part of that and it’s going to be again. You’ve been in this space for a while too, Andrew. We went from one conference a year to maybe two a month. It is a business in and of itself, or it will be, and that’s fine. That’s a great opportunity to meet people, to sell yourself, to create that personal brand. The opportunities exist and the more you embrace that, the more you get comfortable with it and dive into it versus shy away and just try to back away from conversation… When people talk about coming out of their comfort zone, that’s a perfect example. It really is. And then, that’s when you’d need to develop a self-awareness and have a ready list of conversation points or topics or trends that you’re seeing.

Kevin Jones: Asking questions is always the way to engage conversation. Ask important questions. In those situations, you can start personal, but you really want to be able to learn how to leverage that into business. What do you want to ask about your legal needs, about your recruitment needs and your growth strategies? That’s when you have those conversations. Everybody’s at ease and disarmed, and it really is just a conversation. We both know everybody loves to talk about that. Nobody doesn’t want to talk about their growth plans or their growth strategy or their troubling situations professionally. So, develop a strong list of questions to ask, and that makes it a lot easier.

Andrew Dick: Great advice, Kevin. Let’s dig just a little deeper for the folks who are starting out in the industry. Talk about in your experience. I mean, you hit on a couple things about some individuals are maybe introverted or are uncomfortable networking and putting themselves out there a little bit. What tips do you have in terms of, do those individuals, should they seek out mentors who can help them or coaches? We live in a world where there’s an awful lot of coaching going on, which I find really interesting. What tips would you give? Do you see executives or young professionals seeking out mentorships with more senior level professionals to help them through that journey?

Kevin Jones: Yeah. Obviously, mentoring works, but it often doesn’t work. It’s not like you can be assigned or go up and approach somebody and say, “Be my mentor.” Right? And you might pick the wrong person. You really might. My advice, my approach to that is, and it’s think of it more of not like the old way of I’ve got one mentor and I do whatever that person tells me and I follow them around. But maybe target three people, three types of mentors and define what they are. Somebody that’s just amazing in sales and networking. Somebody that technically has a lot of depth, and somebody that you respect from an integrity standpoint, that seems to have the, I’m not going to use the word balance because I’m not a fan of that approach. It’s somebody that has balanced a career and a family or healthy relationships outside of work, is a better way to put it.

Kevin Jones: You don’t just walk up to the person and ask, but again, you develop your list of questions. And when you are around people like that, whether it’s a cocktail party or a conference, you have your line of questions. So, how did you get into what? Just like we’re engaged in here, right? Where are you from? What do you do? What do you do outside of work? Those are easy questions to answer, and then you feel yourself out. You’re going to resonate with somebody or not, and then you just latch on. And a mentor, that’s not a lifetime relationship, right? Somebody might just, it might be a five-year gig if you will, of where you need that help, and then you maintain those relationships. And they’re meaningful relationships, that you don’t have to just find one person that you follow around for 30 years. That’s an old fashioned way, in my opinion. And I think you can get a lot of value from different perspectives.

Andrew Dick: Good advice. Before we talk about some trends in the healthcare real estate industry, let me just ask one more general question, Kevin. When you’re undertaking a search, I know ZRG has a number of different tools to help find the right person. Maybe talk about how that search process works when you narrow the list of candidates and what metrics are you looking at? I think you’ve hit on some of them, sales and ability to work well with others. But how does that work when you narrow the field?

Kevin Jones: That’s a good question. Well, and look, that’s the reason I joined ZRG. I’ve always been in smaller boutique, real estate focused companies, whether my own or at Crown and when I started. And ZRG is very different. We’re actually the fastest growing search firm, maybe two out of the last three years. Through the pandemic, we’ve added maybe 10 plus managing directors where everybody else was shrinking. So it’s a very contrarian minded search firm and our approach and our thinking is to be the biggest search firm outside of the top five. We’re not looking to then become public or the size of a Korn Ferry or Heidrick because when we compete against those firms, we’re more nimble. We’re more flexible. Our culture is genuinely collaborative and that makes us better as a firm, as we approach these searches.

Kevin Jones: And like any sector, people grow tired of the old guard, of the way they’ve always done things and they want to do something different. And search is no different. And I agree, I’m glad you noticed our tools because they really are unique. It’s more than just a prop that we can set up. The assessments we do, and really, it’s the skills and attributes grid that our CEOs developed and we’ve refined over years. But it weights key skills and attributes, and we’re able to then create data points along the lines for each candidate. So you can rank them, frankly. Let’s say you create a batting order, but we’re very clear that doesn’t make your decision for you. It just gives you data points. You’re still having to hire the person.

Kevin Jones: This creates a very interesting dialogue because some people might score people differently or differently from us. You’re able to pick out what those points are. I think the strongest aspect of using our dashboard of tools, it keeps everybody on the same page where everybody’s interviewing, say on the seven same skills and attributes and what we’ve determined to be keys. In real estate, I find the interviewing technique is click and close. Once somebody clicks with somebody, they try to close them on either side of the table. And this process, it really forces the team because you’ve got to answer back to your team in terms of, this is how I ranked this person on all of these attributes. You can’t just then drift off into sports or family or politics, whatever you might be off topic. It forces everybody on the team to interview from the same criteria.

Kevin Jones: So everybody’s evaluating that candidate. I always think the value of a search firm is we continue evaluation. We’re doing a search right now for a chief revenue officer. There’s a lot of likeability around, say the two lead candidates, but from our process, we’re still in market talking to people. We’re also continuing to evaluate these candidates. We’re not just assuming, this is the person that we’re going to go through and hire. We’re continuing to critique and evaluate and share that with our client. That’s valuable because that’s where mistakes in hiring are made. You have that good first interview, and then you just glide to the finish line versus the continuing conversation, digging deeper. You’ve got this.

Kevin Jones: And I’ll go through frankly, through a process and I’ll re-rank my skills and attributes. The deeper you get to know somebody in the process, they might go from a four to four and a half or four to three, because as you dig and you talk to that person, I might talk to somebody 15 times through the course of a search candidate. You’re continuing to revisit and ask questions and that really helps in our clients just getting that right person in the seat. Does that answer your question?

Andrew Dick: It does. Just one follow up, Kevin. You talked about one search that took approximately eight months. When you’re hiring, I mean that was a special search, you’re replacing a leader of a group. On average, how long does the process take when you’re going, hiring maybe a C-Suite executive? Is it five months, six months? Or how long can someone expect to take, to go through a process?

Kevin Jones: It’s a three month process to identify and get commitment, and then you’ve got to work through the final piece of resignation. But yeah, within three to four months, the heavy lifting will be done and you’ve got one candidate that you’re finalizing. You should have somebody warming up in the bullpen as well, just in case.

Andrew Dick: Okay. And one more follow up, Kevin, because I enjoy this discussion. I find when I talk with professionals in the real estate industry, sometimes I feel like there are folks who are focused on the salary offered by a position. But in my opinion, that seems shortsighted. What are you seeing in terms of individuals looking for growth and opportunity? What’s your advice to a young person? It seems to me that they shouldn’t be focused just on salary or the location of the opportunity, but really, is there an opportunity to grow, to learn, to be mentored? What advice would you give there when an individual’s kind of considering a couple of different opportunities? What do you think is important?

Kevin Jones: Sure. Again, a very good question. It goes back to the advice you’d give. The other piece I would give to somebody that’s looking at a career is, re-examine what work means to you. So many people get hung up on work-life balance and whether they’ll be home and what their commute will look like. I really look at it is don’t even use the word work. You’re just spending your time. You can build a foundation, a professional foundation and a personal foundation to grow and merge those two. There’s a bridge between that. It’s not one or the other. So, I do. And work’s one of those things where we have these concepts that we’ve never questioned. They just kind of come up through our upbringing and we never reevaluate these things that we learned from a young age. Sales and work are two things that I think are worth reexamining throughout your life.

Kevin Jones: But the question is, to go back to your question, Andrew, I would say this, is you’re exactly right. People get hung up on salary and they get hung up on title and things like that. When you’re at that pivot point, and I’d mentioned mine. There were three to four really that were pivotal in my career. I think you need to recognize when those periods are in terms of, this is a pivot move and this is an opportunity. And then don’t ask yourself, what will I make in the next 12 months? But you need to sit and who am I going to be in the next three to five years? How can I grow? Who can I transform into being with this experience? And we see that with our private equity clients all the time, of when you join a growing private equity operating company and take that through a cycle, you’re a different person.

Kevin Jones: You’ve got a merit badge after that because of your experience there. So think about who you can become in this role versus what you’re going to make in 12 months. I think if you step back and take that process, that’s going to be very clear and that helps your answer. Now, comp always comes into play. It’s why we do it, certainly. But if the comp is close and one just has something more exciting to it, then you should certainly take that risk. It’s not a risk-free professional life that we live in, and you need to make smart risks and you need to make sure that the return isn’t so much in 12 months. I’ve made several moves where I actually had to take a step back. What I’ve learned through that process has been, the return is extraordinary. That’s what I would switch around and reconsider when people are looking at that.

Andrew Dick: Good advice. Thanks, Kevin. Let’s switch gears. Let’s talk about the healthcare real estate industry. The industry has grown tremendously. As you mentioned, you were at, I think the first BOMA MOB Conference, a small conference pre-COVID. It’s turned into what I would consider to be a mega conference, thousands of people. And then I think through COVID, we’ve seen even more growth in demand for healthcare real estate assets. Give us your perspective on the industry today.

Kevin Jones: Yeah. Well, it’s certainly different. There’s a couple things. If you recall, Andrew, I remember when the Affordable Care Act was a game changer the first time it came through. And the industry stood still waiting for some sign to act, a green light or red light to have certainty to go forward. And now, healthcare needs to be as nimble and decisive as any other sector. The old school bureaucracy, this is how we’ve always done things. It doesn’t translate into 2021. And we’re seeing a lot of that, frankly. We are seeing that old guard, that old way of thinking, it doesn’t translate and it’s not going to transform into future success, even if its worked in the past.

Kevin Jones: And frankly, I feel it’s an exciting time to be in healthcare if you’re prepared to be part of the change. If you’re clinging to what is, and that’s obviously always scary, regardless of what you’re doing. I’m seeing it. If you look at trends, I would be remiss not to say the words, proptech or data science. Those elements are becoming embedded in every sector, the technology efficiencies and data science. So I’m not minimizing that, but I don’t think that’s an insightful trend right now. That’s an obvious trend. I’m working with some firms that are leveraging machine learning and AI in terms of investment strategy and thesis, in terms of underwriting. It’s really a remarkable, if not scary, the depth that machine learning is coming into real estate from a decision making standpoint.

Kevin Jones: So I think that’s really interesting, where it just takes a more global picture, demographics, returns, all the things you want to put into the pot of stew. And it’s coming out with really smart and insightful answers. That’s really where I’m seeing in terms of technology, the proptech, the data, that’s really important. But there’s more to come and there’s even more forward thinking when it comes to applying technology within commercial real estate. In residential, for that matter.

Andrew Dick: I would agree. I think that there is. I’ve seen an awful lot of growth in site selection technology that’s really interesting. We’ve seen an awful lot of growth in telehealth and retail healthcare. And when you see a lot of private equity firms, as you mentioned, getting into this business, the healthcare business and the healthcare real estate business, I think we’re going to see more and more change. They’re typically very aggressive in trying to implement new models, so it’s exciting.

Kevin Jones: It’s exciting and it is different. The evolution is important. It goes back to my business in executive search. I mean, certainly that’s my day job, but with the changes and the speed of change right now, as a practice, my services have evolved into further introductory services. Whether it’s capital markets, joint ventures, project and pipeline introductions, mergers, team carve-outs. So, people are coming to me less with, “Hey, I need to hire this individual,” though that’s still the business. But more, “This is my larger problem of what I’m trying to solve. How can you help me solve that larger problem?” And it isn’t necessarily… A great example is this. We’re seeing more chief revenue officer searches right now. I think you could quickly just say, “Oh, that’s a head of sales,” but it really isn’t.

Kevin Jones: As you know, so many people that are trying to grow, they’ll hire a VP of business development and stick them in a region and say, “Grow the region.” Market facing people. The chief revenue officer role is transformative because this is a person that comes in that’s part of the C-Suite, and they’re really creating that repeatable systematic revenue process. If you have the right person, they’re not only looking at driving growth in revenue, but they’re creating systems and procedures to work with the sales team. And really, they should be strong assessors of talent to recognize this is the model. This is the model of person that we need to plug into this role, not just a VP of business development to go knock on doors.

Kevin Jones: And then the other component is identifying your client base. And how do you build more revenue from that in a very creative way? And then, how is that sustainable? How do we create revenue when the development market dips? How do we still keep cashflow and revenue expanding? That’s a strategy role, but the skill set really is in sales and marketing. But more so than just being a savvy client facing sales pro, the person brings a next level strategy to the business that frankly, the CEO, COO and CFO, they generally don’t have that background, that technical background. They also are not devoting the time to do that because they’ve got other full-time jobs.

Kevin Jones: So that’s been another trend that we’re seeing of people bringing in that transformative CRO. And that goes to the point, really part of the thing that we’re discussing here is the business is changing quickly. It’s exciting if you’re out in front of it. The problem I’ve seen is so many firms think they’re out in front of it. They feel like, yeah, we’ve got this. We’ve been through this before. But it’s a different, this, it’s a different scenario than it has been historically.

Andrew Dick: So Kevin, I have one more question as we wrap up. We’ve seen a lot of articles in the real estate industry about work from home and what that’s going to mean post COVID. What’s your take? Are we going to see organizations ask their teams to come back to the office? What will that look like? Any predictions?

Kevin Jones: That’s a big one. And this is just my opinion. I’m not an expert in that world. That involves sociology, psychology. The people that think everybody’s, everything’s going to go back to work from the office, largely have large office portfolios. So they can’t afford to even think anything different. I do see people coming back, but in a very different manner and a more effective manner, not just for Face Time. I have got clients and I know firms are looking to bring everybody back full time. I think that goes the way of the tie, right? Once you stop wearing a tie, it’s hard to put one back on. I think we’ve got a great experience on how to do this, but the real factor is having the right person.

Kevin Jones: If you’ve got the right person, they could work from anywhere and be productive. And if you have the wrong person, they can be in the office every day and still not quite get it and get it done. I don’t see office going away. If you look at your office, I think our own personal experiences play to it. I’m in a role where I can effectively work from home, but I’m very excited to get back on the road and work face to face. I still go into my office twice a week right now because I crave that interaction and you can’t create, or even have a culture if everybody’s working from home. I think everybody’s grown tired of the video conferences.

Kevin Jones: They’re very effective and they’ll play a greater role going forward. But I think we all know as a society that Face Time, personal interaction, it’s not healthy to do away with that in any, whether it’s professional or personal. You need to build that into your business plan, frankly, and make sure it’s effective.

Andrew Dick: Well, Kevin, I’ve enjoyed this conversation and I’ve enjoyed getting to know you over the past 12 months or so. Where can our audience learn more about you and ZRG Partners?

Kevin Jones: Sure. Easy to find, ZRGPartners.com is our website. My email’s KJones@ZRGPartners.com. So those are two very easy ways to find me. I’m all over LinkedIn as well, so I’m easy to get to.

Andrew Dick: Well, thanks again, Kevin. Thanks to our audience for listening to the podcast on your Apple or Android device. Please subscribe to the podcast and leave feedback for us. We also publish a newsletter called The Healthcare Real Estate Advisor. To be added to the list, please email me at adick@hallrender.com.

 

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